Location: Remote (India)Shift: Afternoon–Night Shift (4 pm to 12:30 am)Experience: 2–4 years (Agency preferred)
Job Summary
We are seeking an experienced
SEO Strategist
who can independently
plan, execute, and manage end-to-end SEO strategies
for Canadian and US clients. This role requires strong expertise in
technical SEO, on-page optimization, site audits, keyword research, analytics setup, and issue resolution
, along with the ability to provide
actionable recommendations and measurable ranking improvements
.The ideal candidate understands
traditional SEO and modern AI-driven search (GEO – Generative Engine Optimization)
and can align SEO efforts with business goals and content strategy.Key Responsibilities
- SEO Audits & Technical Analysis
- Conduct comprehensive SEO site audits (technical, on-page, and content)
- Identify and resolve technical SEO issues (crawlability, indexing, site speed, Core Web Vitals, schema, mobile usability)
- Diagnose and fix issues related to Google Search Console / Webmaster Tools
- Manage sitemap, robots.txt, canonical, redirects, broken links, and duplicate content
- Keyword Research & Strategy
- Perform in-depth keyword research aligned with search intent and business goals
- Map keywords to pages and define content opportunities
- Identify gaps and opportunities vs competitors
- Support local, national, and eCommerce SEO strategies
- On-Page SEO & Optimization
- Create and optimize meta titles, meta descriptions, headers, internal linking structures
- Optimize existing pages for relevance, UX, and conversions
- Ensure SEO best practices are followed during website builds and redesigns
- Analytics, Tracking & Reporting
- Set up and manage Google Analytics (GA4) and Google Tag Manager
- Configure goals, events, and conversion tracking
- Monitor performance using Google Search Console and third-party SEO tools
- Track rankings, traffic, conversions, and technical health
- Prepare weekly and monthly SEO performance reports with insights and next steps
- Rankings, Monitoring & Issue Resolution
- Monitor keyword rankings and site performance
- Investigate and resolve ranking drops or traffic anomalies
- Identify algorithm impact and recommend corrective actions
- Coordinate with developers to implement technical fixes
- SEO Recommendations & Strategy Development
- Provide clear, actionable SEO recommendations to clients and internal teams
- Translate complex SEO findings into easy-to-understand insights
- Create SEO roadmaps aligned with monthly and quarterly goals
- Support long-term organic growth strategies
- AI & GEO (Generative Engine Optimization)
- Understand and apply AI-driven SEO and GEO strategies
- Optimize content and site structure for AI search engines and generative results
- Identify opportunities to improve brand visibility in AI-powered search responses
- Stay updated on evolving search algorithms and AI trends
- Collaboration & Client Interaction
- Work closely with Project Coordinators, developers, designers, and content teams
- Participate in client calls when needed to explain strategy and performance
- Ensure SEO requirements are communicated clearly during website development
Must-Have Skills & Requirements
- Strong experience in technical SEO and site audits
- Hands-on expertise with Google Analytics (GA4), Google Search Console, and Tag Manager
- Proven ability to improve keyword rankings and organic traffic
- Experience resolving Webmaster / indexing issues
- Strong understanding of on-page SEO and site architecture
- Ability to provide clear, actionable recommendations
- Experience working in a digital marketing agency
- Comfortable working in night-shift overlap with Canada/US teams
Nice-to-Have Skills
- Experience with eCommerce SEO (WooCommerce / Shopify)
- Familiarity with tools like Ahrefs, SEMrush, Screaming Frog, GSC, PageSpeed Insights
- Basic understanding of WordPress and development workflows
- Exposure to content strategy and CRO
Performance Expectations
- Successful execution of SEO audits and technical fixes
- Consistent ranking improvements and traffic growth
- Clear, data-driven SEO recommendations
- Timely reporting and proactive issue resolution
- Contribution to AI/GEO readiness of client websites
