SEO Strategist

Key Responsibilities

1. SEO Strategy & Planning

• Develop and execute comprehensive SEO strategies aligned with business goals.

• Conduct competitor and industry analysis to identify opportunities.

• Stay updated with the latest search engine algorithms and trends.

2. Keyword Research & Content Strategy

• Perform detailed keyword research to identify high-value search terms.

• Define content gaps and opportunities based on search intent.

• Collaborate with content writers to optimize on-page elements (headings, metadata, structure).

3. On-Page SEO

• Optimize website architecture, internal linking, and crawlability.

• Improve site speed, mobile responsiveness, and user experience.

• Ensure proper use of meta titles, descriptions, header tags, and schema markup.

4. Off-Page SEO

• Build and execute backlink strategies to improve domain authority.

• Conduct outreach for guest posting, PR, and influencer collaborations.

• Monitor toxic backlinks and manage disavow files if needed.

5. Technical SEO

• Audit websites regularly for technical issues (indexing, crawl errors, broken links).

• Ensure implementation of structured data, sitemaps, and robots.txt best practices.

• Work with developers to resolve technical SEO issues.

6. Analytics & Reporting

• Track and report SEO performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc.

• Measure KPIs (organic traffic, keyword rankings, CTR, conversions).

• Provide actionable insights and recommendations for improvement.

7. Collaboration & Training

• Work closely with developers, designers, content teams, and marketing managers.

• Provide SEO guidelines and training to internal teams.

• Act as the go-to SEO expert within the organization.

8. Continuous Improvement

• A/B test SEO-related changes (titles, content formats, internal links).

• Monitor algorithm updates and adjust strategies accordingly.

• Explore new opportunities such as voice search, video SEO, and local SEO.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹50,000.00 per month

Ability to commute/relocate:

• Indore, Madhya Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Preferred)

Experience:

• SEO: 3 years (Preferred)

Language:

• English (Preferred)

Location:

• Indore, Madhya Pradesh (Preferred)

Work Location: In person