179 Seo Strategies Jobs - Page 5

Job Summary: We are seeking a proactive and results-driven SEO Marketing Executive with 1-4 years of experience in search engine optimization and digital content strategy. In this role, youll take a hands-on approach to optimizing website content, improving organic visibility, and supporting the execution of broader SEO and digital marketing initiatives. Youll collaborate closely with content, design, and development teams to help grow traffic and improve online performance with an additional focus on supporting sales and market research efforts. Key Responsibilities: Develop and implement on-page and off-page SEO strategies. Conduct keyword research and optimize content for search visibility and relevance. Collaborate with content creators to ensure SEO guidelines are applied across blogs, landing pages, and product descriptions. Monitor website traffic, rankings, and SEO performance using tools like Google Search Console, Google Analytics, etc. Support Sales and marketing teams by conducting market research and identifying market opportunities. Assist in link-building strategies and outreach campaigns. Stay up to date with SEO trends, technical SEO, algorithm updates, and industry developments. Collaborate with content, design, and development teams to align SEO efforts with overall marketing goals. Conduct competitive analysis to identify strengths, gaps, and opportunities in the market. Analyse customer behaviour, trends, and demographics to inform content and campaign strategies. Track industry trends, consumer insights, and digital marketing benchmarks. Evaluate the effectiveness of marketing campaigns and suggest data-driven improvements. Prepare regular reports and presentations on SEO performance and market research findings. Requirements: Bachelor's degree in Marketing, Communications, Business, or a related field. 1-4 years of experience in SEO, digital marketing, or marketing research. Ability to work independently and in a collaborative team environment. Proficient in SEO tools (e.g., Google Analytics, Search Console, etc). Strong skills in research, data analysis, and interpretation of trends. Basic knowledge of HTML, CSS, and content management systems. Strong written and verbal communication skills. Attention to detail and the ability to manage multiple tasks. Willingness to learn and grow in a fast-paced environment. Location Gurugram Office Timings 10:00 AM 06:00 PM Working Days 5 Days Work Mode - Hybrid Salary Range - Upto 4.5 LPA - 5.5 LPA

Responsibilities: * Develop online sales strategies using Facebook, YouTube & Instagram. * Optimize website with SEO techniques. * Analyze market trends through SEO analysis. * Design content for Insta,FB,X * Communicate with leads & close the sales Annual bonus Health insurance Accessible workspace Flexi working

Manage end-to-end Shopify store operations, including product uploads, content updates, and inventory sync. Coordinate with design and content teams to ensure a visually appealing and SEO-optimized storefront. Customer journey, and conversion funnels

Assist in the development and implementation of SEO strategies for client websites. Conduct keyword research using tools like Google Keyword Planner, SEMrush, or Ahrefs. Optimize website content, meta descriptions, headings, and other on-page SEO elements. Assist in creating high-quality backlinks through ethical link-building techniques. Perform SEO audits to identify areas for improvement. Analyze and report on website performance using Google Analytics and other SEO tools. Stay up to date with the latest SEO trends and algorithm updates. Collaborate with content creators to ensure SEO best practices are followed in blog posts, landing pages, and other content. Help monitor competitors SEO strategies and identify opportunities for improvement.

Who are we and what do our customers want?We are a 20+ years young IT company as well as a US-facing full-fledged digital agency. Our core focus is to provide 360 degree marketing solutions to our US based customers which could be from any industry. However, recently our focus has shifted towards providing GTM solutions for SaaS companies. Our customers used to find us through Google, but of late that has shifted towards AI Engines. Customers' prime focus is no longer getting them ranked in Google or just traffic. They want to be found in AI Searches. They want to execute strategies to connect with their targeted ICPs. Their focus is more on generating MQLs and getting ROI on their marketing investment . You could be a right fit if: The above brief resonates with what you have done in your current role. You have some experience and keen interest in AI optimization (AI searches) and content marketing with combined experience of 4-5 years. You have dealt with SEO, Paid Search, Paid Social advertising, Email marketing, curated content generation using AI. You have exposure of dealing with US based customers and have excellent communication skills You are willing to get the strategic as well as execution part without fuss You are a team player You would be preferred if: You are equally good in demand-gen side of marketing, including Hubspot automation, data enrichment. You have experience beyond traditional SEO. You are able to demonstrate ability to leverage Chat GPT, Gemini, Grok, Perplexity and other AI tools for practical usage such as content writing, SM posting, research and documentation You have familiarity with popular SEO Audit & analytics tools, CMS, Site Crawlers, Google Search Console, Chrome plugins, and CRM`s You are reading and upgrading yourself every day. You are research oriented and have strong analytical skills. Education- Any degree in marketing is preferred, not a deterrent. Experience- 4-5 Years

Industry: IT & Software Development Location: Phase 8B, Sector 74, Mohali, Punjab Experience: 5-7 Years Employment Type: Full-Time, Permanent Joining: Immediate Joiners Preferred We are looking for a strategic and experienced SEO Manager to lead our SEO Team and drive measurable business growth. This role is ideal for a highly analytical and business-savvy individual with a proven track record of developing and executing SEO strategies that align with overarching marketing and revenue goals. As an SEO Manager, you will own the end-to-end SEO functionleading strategic planning, overseeing execution, managing internal and external resources, and reporting on performance. Youll work cross-functionally with content, product, development, and analytics teams to ensure SEO is integrated into all aspects of the digital customer journey. Key Responsibilities: Candidate with 5-7 years of progressive experience in SEO, with at least 2 years in a leadership or managerial capacity. Lead the SEO function with a focus on long-term growth and business impact, aligning SEO strategy with overall marketing and commercial objectives. Develop and manage comprehensive SEO strategies , including technical, on-page, and off-page initiatives to improve visibility, traffic, and conversions. Partner cross-functionally with content, product, and web development teams to ensure SEO best practices are embedded across campaigns, platforms, and digital experiences. Oversee technical SEO audits , site architecture enhancements, crawl optimization, and mobile performance initiatives in collaboration with developers. Define, monitor, and report on key SEO KPIs using tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, and other analytics platforms. Own the SEO roadmap , prioritizing high-impact initiatives and ensuring timely execution with internal stakeholders and external vendors or agencies. Drive backlink acquisition strategies and manage external outreach initiatives to build authority and improve domain ranking. Stay ahead of industry trends, algorithm updates, and competitive movements to adapt strategies proactively. Provide executive-level reporting and insights to senior leadership, translating data into actionable business recommendations. Mentor and manage junior SEO team members or external agencies , ensuring consistent delivery and alignment with strategy. Qualifications: Proven ability to build and execute SEO strategies that drive measurable business outcomes. Strong expertise in technical SEO, content optimization, and search engine algorithms. Proficiency with SEO and web analytics tools (e.g., Google Analytics, SEMrush, Ahrefs,). Working knowledge of front-end development principles (HTML, CSS, JavaScript) and CMS platforms (e.g., WordPress, and Shopify ). Excellent analytical, problem-solving, and strategic thinking skills. Strong project management skills and the ability to lead cross-functional initiatives with multiple stakeholders. Exceptional communication and reporting skills, with experience presenting to senior leadership. Familiarity with Agile methodologies and digital marketing tools like Jira, Asana, or Trello.

DAZN Group is looking for Senior AdTech Executive to join our dynamic team and embark on a rewarding career journe Lead implementation of digital advertising technologies and tools Optimize campaign delivery through programmatic platforms Analyze performance metrics and recommend improvements Coordinate with sales, marketing, and tech teams

A Head of SEO is responsible for developing and executing SEO strategies to improve a company's online presence and search rankings . They lead an SEO team, and their responsibilities include: Developing SEO strategies : Creating and implementing strategies to improve organic traffic, visibility, and search rankings Conducting research : Performing keyword research and competitor analysis to develop content plans Optimizing content : Optimizing web content, paid search ads, and landing pages Monitoring and analyzing : Monitoring and analyzing ongoing SEO campaigns, and reviewing and optimizing old content Setting goals : Setting SEO performance goals and measuring them using KPIs Leading a team : Leading a small SEO team, including coaching and development Developing relationships : Developing and maintaining relationships with external partners, agencies, and platforms Key Skills Required Strategic thinking Strong analytical skills Technical proficiency Continuous learning ability Experience with pivot tables, Vlookup, and other Excel features Exceptional leadership skills Excellent people skills Interpersonal skills Male Candidate B.E / B.etch Mandatory

Key Responsibilities: Digital Marketing & SEO Conduct keyword research and competitor analysis to identify content opportunities, improve search engine rankings. Analyze user behavior via tools such as Google Analytics to identify improvement opportunities. Optimize on-page SEO elements, including meta tags, headers, content, and internal linking. Collaborate with product marketing specialists to produce SEO-friendly content. Support digital campaign initiatives with aligned website content and performance metrics. Upload, format, and publish blog posts, articles, and marketing content to the website CMS. Assist in link-building strategies to enhance domain authority. Ensure all content aligns with brand voice, style, and marketing goals. Maintain a clean, organized and updated repository of digital assets (images, videos, assets). Website Maintenance & Optimization Perform regular website updates, including copy changes, image replacements, and adding updated assets. Ensure all links, forms, and interactive elements are functioning properly. Conduct ongoing website audits to identify and resolve issues such as broken links, slow loading times, or outdated content. Monitor website performance and user engagement metrics. Ensure website responsiveness and usability across various devices and browsers. Cross-Team Collaboration Collaborate with the UX and design teams to improve layout, navigation, and content presentation. Work with the development team to troubleshoot and resolve technical issues affecting website performance or SEO. Support promotional campaigns by ensuring timely and accurate content updates across web platforms. Qualifications: 2-3 years of experience in digital marketing, website content management. Experience with CMS platforms (e.g., WordPress, Headless WordPress). Solid understanding of SEO principles and tools (e.g., SEMrush, Moz, Ahrefs). Familiarity with web analytics tools such as Google Analytics, Google Search Console, Looker Studio Basic HTML/CSS knowledge is a plus. Strong attention to detail, organizational, and project management skills. Excellent written and verbal communication skills.

About the Role An ideal candidate should be a T-shaped marketer interested in building and refining the SEO/ASO strategy for our diverse clientele across different industries. The candidate should have previous experience managing clients independently and leading a team of SEO/ASO analysts. The candidate should possess exceptional attention to detail, and have good technical, communication & analytical skills. Previous agency experience would be an added advantage. What You'll Do: Research Oriented - Lead and manage state-of-the-art SEO/ASO strategies to directly optimize and improve organic results for our clients through deep research, strategizing, management, and effective reporting. - Conduct thorough Keyword research and audits in coordination with client business objectives to optimize existing content and uncover new opportunities. - Effectively communicate strategizing to SEO/ASO team for timely and efficient results. - Collaborate with internal teams for suggestions and optimizations on campaigns. Strategizing & Optimizations - The candidate is primarily responsible for enhancing organic visits to our clients website/app via optimizing content, implementing off-page and on-page SEO/ASO strategies, and resolving technical issues and roadblocks directly impacting business growth - Provide SEO/ASO analysis and recommendations in coordination with elements and structure of websites and web pages, blogs, and relevant keyword research. - Effectively use search engine tools like Google Search Console, SEM Rush, etc. to identify and resolve technical issues. - Direct the implementation of internal & external link building via guest posts, social, and other content strategies. Reporting & Management - Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO/ASO strategies for efficient reporting. - Communicate with clients and managers to provide project development, and results within timelines. - Manage and execute strategies with the team of SEO/ASO analysts. - Keep abreast of the latest SEO/ASO and integrated marketing trends. What We Need Education - Bachelors degree required (preferably from a technical background). - MBA would be an added advantage. Years of Experience - 6+ years of experience creating exceptional SEO/ASO strategies for clients. - Prior digital marketing agency experience would be an added advantage. - Working knowledge of SEO/ASO tools preferred. Professional Attributes A hands-on, action-oriented approach to problem-solving approach. A team player with strong leadership and project management capabilities Strong verbal and written communication Strong analytical and problem-solving skills Personal Attributes Persistent with a high sense of ownership Strong interpersonal and leadership skills, with a closure mindset Demonstrate ability to work in a fast-paced, hyper-normal growth environment Join us and write the future of Digital Marketing.

Position summary Gruve is a leading IT services and solutions provider offering innovative and scalable solutions in areas such as software development, cloud services, AI/ML, cybersecurity, and enterprise solutions. We are looking for a Technical Content Writer to join our growing team and contribute to creating engaging, high-quality content that resonates with our audience and enhances our digital presence Job Responsibilities Research, write, and edit high-quality, engaging, and technically accurate content for various platforms, including: Blogs, whitepapers, case studies Website content Social media posts Email campaigns Technical documentation Work closely with leadership team, marketing , sales and Pre-sales to understand technology solutions and translate complex technical concepts into easy-to-understand content Create SEO-optimized content to drive organic traffic and improve search rankings Stay up to date with the latest trends in the IT industry, content marketing, and SEO strategies Proofread and edit content for grammar, tone, and consistency in brand voice Manage and organize content calendars, ensuring timely delivery of content Basic Qualifications Bachelor’s degree in English, Journalism, Communications, or a related field. A background in IT or technical writing is a plus. 5 + years of experience as a content writer, preferably in the IT or technology industry. Strong understanding of SEO principles and experience with keyword research tools like Google Keyword Planner, Ahrefs, or SEMrush. Ability to write clear, concise, and technically accurate content for a diverse audience (technical and non-technical). Familiarity with tools like WordPress, Grammarly, and Microsoft Office Suite. Preferred Qualifications Experience with CMS tools like HubSpot , WordPress etc. Understanding of content distribution strategies (social media, email marketing,etc.). Exposure to tools like Canva or Adobe Suite for content visuals. Prior experience in writing for SaaS or B2B technology companies. Basic understanding of IT concepts, cloud computing, AI, cybersecurity, or software development (preferred).

We are looking for a dynamic and experienced Content Team Lead to manage our content team and drive the creation of high-quality, engaging, and strategic content across multiple platforms. The ideal candidate is a skilled writer and editor with a proven track record of managing content teams, aligning content strategy with business goals, and maintaining brand voice and consistency. Key Responsibilities: Lead, mentor, and manage a team of content writers, editors, and creators. Plan, develop, and oversee the execution of the content calendar. Ensure all content meets high standards of quality, consistency, and SEO best practices. Review, edit, and approve content to ensure accuracy, clarity, and tone of voice. Analyze content performance metrics and optimize strategies accordingly. Manage workload distribution, project timelines, and deliverables within the team. Identify content gaps and new opportunities based on market trends and audience behavior. Requirements: 3+ years of experience in content creation, editing, or content marketing, with at least 1 year in a leadership or supervisory role. Strong portfolio demonstrating writing, editing, and content strategy skills. Excellent command of English and strong attention to detail. Solid understanding of SEO principles and digital marketing fundamentals. Experience using content management systems (e.g., WordPress), SEO tools (e.g., SEMrush, Ahrefs), and collaboration platforms (e.g., Trello, Asana). Proven ability to manage multiple projects and meet deadlines. Strong communication, leadership, and organizational skills.

Position: Digital Content & SEO Lead Location: Indore / Pune Experience Required: 5+ Years in IT/Tech Services Department: Marketing Type: Full-Time Join the Marketing Team at InfoBeans At InfoBeans, we believe in crafting exceptional digital experiencesand great content plays a huge role in that. We're looking for a talented SEO-savvy Content Writer to join our growing marketing team. This role blends creativity with strategy, combining thoughtful storytelling with smart optimization to help our content rank, engage, and convert across digital touchpoints. If you bring a deep understanding of IT services, are fluent in B2B tech narratives, and love writing content that performs well in search and drives measurable results—this opportunity is for you. Key Responsibilities Content Strategy & Creation Write and edit high-quality content across formats—blogs, whitepapers, case studies, landing pages, newsletters, and video scripts—aligned with InfoBeans’ brand and tech capabilities. Collaborate with business and technical stakeholders to turn complex solutions into clear, compelling narratives for B2B audiences. Plan and manage the editorial calendar in alignment with marketing campaigns and strategic initiatives. Repurpose and refresh existing content assets to maintain relevance, increase engagement, and support omnichannel distribution. Leverage AI tools and insights to reformat or enhance content across platforms such as LinkedIn, Medium, YouTube, email, and internal communications. Develop content for service line–specific campaigns, including thought leadership, client success stories, and lead generation assets. Contribute to employee advocacy and employer branding initiatives with storytelling and internal communication content. SEO Strategy & Optimization Conduct keyword research, content audits, and competitive gap analyses to inform SEO-driven content strategies. Optimize all content for search—ensuring strong on-page SEO practices, meta tag usage, internal linking, and keyword targeting. Monitor and report on content performance using tools like Google Analytics, Ahrefs, SEMrush, and Search Console. Track keyword rankings, backlink profiles, and engagement metrics to identify opportunities for growth and refinement. Use data insights to iterate and improve future content and SEO strategies based on audience behavior and search trends. Ensure technical SEO alignment with the web and development teams when needed for improved crawlability and page experience. Required Qualifications & Preferred Skills: A Bachelor's or Master’s degree in Marketing, Communications, Journalism, or related fields. 5+ years of experience in content creation and SEO in the IT services or B2B technology space. A strong portfolio of published work in enterprise tech, SaaS, or digital transformation. Hands-on knowledge of content and SEO tools like HubSpot, Grammarly, Ahrefs/SEMrush, WordPress, Google Analytics. Ability to write clearly, quickly, and creatively, with a sharp eye for structure, grammar, and storytelling. Experience managing content across platforms such as LinkedIn, Twitter, Medium, and YouTube. Strong research skills, and the ability to conduct SME interviews to extract insights. Why Work with InfoBeans? Be part of a high-growth digital company with a people-first culture. Work with global clients on cutting-edge technologies like AI, ServiceNow, Salesforce, and product engineering. Enjoy a collaborative work environment that values creativity, autonomy, and continuous improvement. Flexible working models and opportunities to grow across roles and geographies.

Roles and Responsibilities Plan, manage, and execute SEO strategies to generate leads for solar with individual efforts. Manage digital content calendar and oversee social media efforts by planning, developing, and publishing strategic content across multiple platforms (Instagram, Twitter, LinkedIn, Facebook, YouTube). Write creative content for our blog, social media handles and website. Track digital & social strategy performance, make optimization recommendations based on insights, trends and KPIs; utilize results in preparation for future campaigns. Utilizing SEO best practices, assist with writing content for the website, monitor organic rankings and continue to optimize content to improve rankings and keep the website fresh. Develop Local SEO campaign plans to generate quality leads from the assigned locations. Monitor daily performance metrics to understand SEO strategy performance Collaborate with others within the marketing department to manage SEO strategy Write compelling and high-quality website content, including blog posts and page descriptions Update content and website links for maximum optimization and search engine rankings Desired Candidate Profile 5+ years of experience in successfully developing and executing SEO campaigns focused towards generating quality leads. Must have experience with US based business for local SEO to generate leads. Understanding of search engine algorithms and ranking methods Experience with SEO industry programs, such as Google Analytics, search console & other free/paid tools Knowledge of keyword research and data mining tools Able to complete competitive analysis of other companies within the industry Excellent written and verbal communication skills (email, phone, etc.) Comfortable analyzing high volumes of data on a daily basis Experience in off-page and on-page optimization techniques, outreach, and backlinking recommendations to grow organic search traffic and conversions Highly organized, with strong attention to detail. Perks and Benefits 5 Days working from Monday to Friday. Pay scale: Best in Industry plus awesome performance based incentives. Mentorship and knowledge sharing Opportunity to explore in the Global markets Work timings - 10:00 am IST to 7:00 pm IST - Monday to Friday.

Proficiency in SEO tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, etc. Strong understanding of search engine algorithms and ranking factors.

Job Description: Skills Requirement: Develop and implement effective SEO strategies to improve organic search rankings and drive traffic to the website. Conduct keyword research and analysis using tools like SEMrush, Ahrefs, and Uber Suggest. Monitor and analyse website performance using Google Analytics, Google Search Console, and Microsoft Clarity. Create and manage dashboards and reports in Looker Studio to track key performance indicators (KPIs) and provide actionable insights. Optimize website content and structure for search engines. Collaborate with content creators to ensure SEO best practices are followed. Manage and optimize push notification campaigns using Google Firebase. Set up and manage Google Tag Manager for tracking and analytics purposes. Create and optimize conversion rate optimization (CRO) funnels and track conversions. Integrate Looker Studio with other systems, Excel sheets, Google Sheets, etc., using APIs to generate end-to-end reports. Stay up to date with the latest SEO and digital marketing trends and best practices. Conduct competitor analysis and identify opportunities for improvement. Provide regular reports on SEO performance and make recommendations for improvement. Desired Candidate Profile Technical Skills: Proficiency in Google Analytics, SEMRush, Ahrefs, Uber Suggest, Google Search Console, Looker Studio, Microsoft Clarity, and Google Firebase. Strong knowledge of setting up Google Tag Manager and creating CRO funnels and conversion tracking. Experience with integrating Looker Studio with other systems and data sources using APIs. Strong analytical skills and the ability to interpret data to make informed decisions. Knowledge of HTML, CSS, and JavaScript is a plus. Certification in Google Analytics or other relevant tools is preferred. Professional & Personal Attributes: Excellent communication and collaboration skills. Detail-oriented with a strong focus on accuracy and quality. Ability to manage multiple projects and meet deadlines. Proactive and self-motivated with a strong desire to learn and grow. Ability to work both independently and as part of a team. Strong problem-solving skills and a results-driven mindset. Qualification & Work Condition: Bachelors degree in marketing, Business, or a related field. 3-5 years of experience in SEO and web analytics.

Build and deployment of email marketing campaigns Helping to create and maintain an efficient process for campaign scheduling and deployment Ownership of the email campaign creation, testing and deployment process Campaign and benchmark reporting, insights and analysis Interaction and collaboration with business line partners including campaign-related communications, email training and billing Maintaining processes, procedures and checklists Understanding and recommendations around email best practices and strategy Required Skills: Bachelor s degree in communications, marketing or related field 3-5- years of experience in email marketing Preferred Skills: Amazon SES experience highly preferred Strong relationship management skills Excellent verbal and written communication skills Ability to juggle multiple competing priorities Highly detail oriented Problem-solver who can work collaboratively to find solutions Experience and knowledge of agile marketing processes

Build and deployment of email marketing campaigns Helping to create and maintain an efficient process for campaign scheduling and deployment Ownership of the email campaign creation, testing and deployment process Campaign and benchmark reporting, insights and analysis Interaction and collaboration with business line partners including campaign-related communications, email training and billing Maintaining processes, procedures and checklists Understanding and recommendations around email best practices and strategy Required Skills: Bachelor s degree in communications, marketing or related field 3-5- years of experience in email marketing Preferred Skills: Amazon SES experience highly preferred Strong relationship management skills Excellent verbal and written communication skills Ability to juggle multiple competing priorities Highly detail oriented Problem-solver who can work collaboratively to find solutions Experience and knowledge of agile marketing processes

Build and deployment of email marketing campaigns Helping to create and maintain an efficient process for campaign scheduling and deployment Ownership of the email campaign creation, testing and deployment process Campaign and benchmark reporting, insights and analysis Interaction and collaboration with business line partners including campaign-related communications, email training and billing Maintaining processes, procedures and checklists Understanding and recommendations around email best practices and strategy Required Skills: Bachelor s degree in communications, marketing or related field 3-5- years of experience in email marketing Preferred Skills: Amazon SES experience highly preferred Strong relationship management skills Excellent verbal and written communication skills Ability to juggle multiple competing priorities Highly detail oriented Problem-solver who can work collaboratively to find solutions Experience and knowledge of agile marketing processes

OVERVIEW OF THE ROLE: As Birdeye's SEO Manager , you'll take full ownership of our end-to-end SEO strategy and execution in a dynamic, high-growth B2B SaaS environment. Serving both SMBs and multi-location enterprises , Birdeye presents a unique SEO challenge blending local, product-led, and enterprise-level SEO tactics to drive meaningful pipeline growth. In this role, youll be responsible for architecting scalable, data-driven frameworks for organic acquisition that go beyond traffic and rankings — focusing instead on delivering qualified leads, MQLs, and revenue impact . You’ll work closely with Product Marketing, Content, Web Engineering, and Revenue teams to ensure SEO is tightly integrated into everything from top-of-funnel awareness campaigns to bottom-of-funnel conversion pathways . Your mission will span across: Designing a robust SEO roadmap targeting mid-market and enterprise buyers across various personas. Leading all facets of technical SEO , on-page optimization , and content scaling . Implementing a structured approach to programmatic SEO , authority building , and AI-assisted content optimization . And most critically, aligning SEO strategy to business outcomes — owning metrics like pipeline contribution, ARR influenced by organic channels, and search-led market expansion. You'll play a strategic role in helping Birdeye become the #1 organic choice for businesses looking to improve their reputation, customer experience, and engagement at scale. KEY RESPONSIBILITIES: B2B SaaS SEO Strategy & Execution Own and evolve our B2B SEO roadmap to target mid-market and enterprise buyers across multiple personas (marketing, operations, customer experience leaders). Conduct in-depth keyword and intent research across the customer journey from TOFU discovery to BOFU commercial intent terms leveraging tools like Ahrefs, SEMrush, SpyFu, SimilarWeb. Align SEO closely with content marketing and product marketing to create high-converting, search-optimized landing pages and articles for core use cases. Technical SEO Leadership Conduct in-depth SEO audits using tools like Screaming Frog, Sitebulb, Ahrefs, SEMrush, DeepCrawl to identify and resolve technical SEO issues. Collaborate with Engineering to optimize crawl budget, Core Web Vitals, mobile-friendliness, and page speed (LCP, FID, CLS). Manage site architecture, internal linking logic, and ensure all new pages follow proper SEO hygiene (canonicalization, hreflang, robots.txt, schema markup, etc.). Monitor and fix indexation, redirection chains, broken links, and other crawl anomalies using Google Search Console and log file analysis. On-Page SEO Own keyword research and mapping at scale using SEMrush, Ahrefs, Google Keyword Planner, and user-intent models. Guide and QA on-page optimizations (title tags, H1s, meta descriptions, alt text, structured data, canonical tags). Work with Content and Product Marketing to optimize landing pages and blog posts using NLP tools (SurferSEO, Clearscope, MarketMuse). Authority & Link Building Lead white-hat link-building strategies via outreach, digital PR, partnerships, and industry mentions to increase domain authority and backlink quality. Continuously monitor and disavow toxic links using Ahrefs, SEMrush, and GSC. Collaborate with the Brand and PR team to identify strategic content distribution and backlink opportunities. Measurement, Analytics & Experimentation Build and own an SEO analytics dashboard (Looker Studio, GA4, GSC, BigQuery) that tracks: Organic traffic Keyword rankings (branded + non-branded) Page performance (CTR, bounce, conversion rate) Indexed vs. non-indexed content Run A/B tests to measure SEO-led improvements in rankings, engagement, and conversions. Provide monthly insights to Marketing and Revenue leadership, tied to pipeline contribution and ARR growth from organic sources. CANDIDATE PROFILE: 7+ years of hands-on SEO experience, including at least 3 years in B2B SaaS environments (US market preferred). Proven track record of driving measurable growth in pipeline, MQLs, and revenue through SEO. Strong technical SEO skills including the ability to audit, prioritize, and work with developers to implement fixes. Experience optimizing multi-product, multi-URL, or multi-location B2B SaaS sites. Deep familiarity with the latest in search algorithms, content modeling, NLP in SEO, SERP feature optimization, and AI-assisted search trends. Experience with local SEO at scale (e.g., optimizing 1000s of location pages, GMB/GBP listings, citation management). Understanding of server-side rendering, dynamic rendering, and frameworks like React, Next.js. Experience implementing programmatic SEO strategies.

We are seeking a highly motivated and experienced Senior Manager to join our Marketing team at athenahealth. This individual contributor role is critical in driving awareness and adoption of our product offerings, enhancing customer engagement, and positioning athenahealth as a market leader. The Senior Manager will focus on improving the adoption of existing features, communicating new offerings, and demand generation leveraging digital marketing initiatives. This individual contributor role would report to the Director of Product Marketing based in the US. Essential Functions (Duties and Responsibilities): Targeted Messaging: Communicate new offerings through targeted messaging campaigns aimed at existing customers to drive engagement and usage. Client Events: Organize and execute targeted client events to foster relationships and showcase product capabilities. Market Leadership Messaging: Ensure consistent messaging of athenahealths market leadership through various forums, including webinars, conferences, and industry publications. Digital marketing, SEO, and Web Presence: Enable and enhance SEO strategies to improve the online presence of the product portfolio, driving organic traffic, demand generation, and visibility. Rebranding Initiatives: Lead efforts to rebrand product offerings, ensuring alignment with market trends and customer expectations. Content Development: Create consistent messaging through success stories, data sheets, pitch decks, and other marketing collateral to support sales and customer engagement. Thought Leadership: Position athenahealth as a thought leader in the industry by leveraging AI insights and trends in marketing materials and communications. Collaboration: Work closely with cross-functional teams, including Product, Sales, and Customer Success, to align marketing strategies with business objectives. Education & Experience Required: Bachelors degree in Marketing, Business Administration, or a related field; Masters degree preferred. 10+ years of experience in marketing, preferably in the healthcare or technology sectors in the US. Proven track record of developing and executing successful marketing strategies that drive customer engagement and revenue growth. Skills Required: Excellent Communication: Strong verbal and written communication skills, with the ability to engage and influence a broad base of internal and external stakeholders. Analytical Mindset: Ability to analyze market trends and customer data to inform marketing strategies and decisions. Project Management: Proven ability to manage multiple projects and priorities in a fast-paced environment, ensuring timely delivery of high-quality outcomes. Creative Thinking: Strong creative and strategic thinking skills to develop innovative marketing campaigns and initiatives. Collaboration: Ability to work effectively with diverse teams and foster an inclusive environment that encourages collaboration and teamwork. Initiative: Takes the initiative to research and find solutions, making confident decisions even in challenging situations.

Were looking for a Senior SEO Specialist to join our marketing team! Passionate about SEO, skilled in data-driven strategies, and experienced in boosting organic visibility? Wed love to connect with you. Key Responsibilities: Develop and execute advanced SEO strategies to improve organic rankings and drive traffic. Conduct keyword research and competitive analysis to identify opportunities. Optimize website content, meta tags, and on-page elements for search engine visibility. Implement technical SEO best practices, including site structure, page speed optimization, and schema markup. Monitor and analyze SEO performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc. Develop and execute link-building strategies to improve domain authority. Collaborate with content and marketing teams to ensure SEO best practices are integrated into campaigns. Stay updated with the latest SEO trends, algorithm updates, and industry best practices. Prepare reports and provide insights on SEO performance and growth opportunities.

Role: Assistant Manager - Online Performance Marketing Location: Hebbal, Bangalore Reports to: Lead Performance Marketing Team size: IC About VIP: Established in 1968, VIP is amongst the worlds leading manufacturers and retailers of luggage, backpacks and handbags. With a legacy built over the years, we take pride in launching market leading brands, including our flagship brand 'VIP, which has become synonymous with the luggage category in India. Our brands reflect our commitment to understanding consumer preferences and driving quality and innovation that meets their expectations. Our operational success is attributed to our stellar brand portfolio, state-of-the-art manufacturing plants in India and Bangladesh, and a robust distribution network that ensures easy accessibility to our products. Through our diverse portfolio of brands, we cater to a wide range of consumers with varying needs and preferences. Whether its the stylish and youthful offerings of Skybags or the premium and sophisticated designs of Carlton, range of chic and fashionable handbags designed for the modern woman, the high-quality, and highly functional flagship brand of VIP Industries to durable and practical luggage solutions at an affordable price point by Aristocrat. We have a solution for every traveller be it everyday travel, business trips, or outdoor adventures. VIP Industries Limited is an equal opportunity employer. We value talent and believe everyone deserves the opportunity to succeed. We value the diversity of our workforce and the unique perspectives that each one of us brings, and are committed to creating an inclusive environment for all. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and allow for equal opportunities for all our team members. Qualifications/ Experience: Graduate in any discipline. MBA is preferred Certifications in Google Ads/ Meta Blueprint certification/ Amazon Ads 4+ years of experience in Digital performance campaign planning and execution, digital content planning, performance analytics and Organic traffic strategies Role & Responsibilities: Coordinate with internal teams, external agencies, and platform partners to manage digital campaign planning, execution and target achievement Ensure timely campaign launches with accurate tracking and reporting. Optimization of the campaigns to achieve the set goals and KPIs. Support content planning and help drive strategies to boost organic traffic Track and share performance metrics regularly both as Leadership summary and detailed deep dive to identify actionable insights and course correction. Handle campaign-related invoicing and portal coordination for reconciliation Preferred Candidate Profile/ Competencies: Advanced working knowledge of Google Ads Manager, Meta Ads Manager & programmatic platforms. Familiarity with Amazon Campaign Manager (AMS), Flipkart Ads, Quick Commerce self-serve Working knowledge of analytics tools like Google Analytics, MS Clarity, Shopify Analytics Understanding of SEO principles and organic traffic strategies Proficiency in MS Excel and PowerPoint Strong organizational and time-management abilities. Excellent communication and interpersonal skills. Ability to work collaboratively in a cross-functional team environment.

Role & responsibilities Develop SEO strategy plans/roadmaps Drive increased organic traffic and analyze performance across websites. Prepare website technical audits including website ranking analysis, Inbound Link and Off Site SEO analysis, Meta Tag Text coding analysis, competitor SEO analysis and site activity analysis. Conduct research and identify on-page requirements to drive visibility, traffic acquisition, on-site conversions and/or content engagement Use keyword research, competitive analysis, and historical performance metrics to develop recommendations Review website crawl reports, and analytics reports to come up with strategies to improve indexation Review web analytics data to provide feedback to our internal team on performance, and to analyze visitor behavior and trends to come up with next steps. Work with our internal resources to prepare, plan, and execute link building and content marketing strategies • Provide results assessments on a regular basis to brand management, website development to ensure getting positive results Partner with IT, front-end developers, and content managers to implement on-page SEO optimizations. Develop necessary SEO components, including title tag, Meta description, headline 1 (article title), closing statement, and overall ensuring the content piece utilizes the SEO keyword to its full strength. Monitor ongoing SEO performance of all current content pieces as well as new additions. Provide ongoing recommendations to help enhance SEO ranking. This may include recommending copy changes to current content pieces as they were not fully re-optimized for launch. Skills: Proven experience and familiarity with Google Search Console, Google Analytics. Comfort working with data, formatting reports in PowerPoint or Google Slides. Proficient in quantitative analysis / analytical thinking with proven ability to translate analysis into actionable and valuable insights Know about SEO best practices • Understanding of SEO as it relates to accessibility guidelines/requirement Qualifications: Graduate + MBA Marketing (specialized in Digital Marketing) Google AdWords & Analytics Certified PREFERRED Work Experience: 2yr 5yr

eTechno Lab is looking a skilled and driven SEO Specialist. You are a results-oriented individual who enjoys crafting strategies that improve visibility, boost engagement, and drive meaningful outcomes. You take full ownership of your work. Required Candidate profile Who Fits Best? You are passionate about organic growth and search visibility, curious,and proactive in identifying SEO opportunities. Your strong analytical mindset and problem-solving skills.