SEO Specilaist

Job Title: SEO Specialist

Company:

Location:

About BuildAmbit

RSP India

Role Overview

SEO Specialist

Key Responsibilities

1. SEO Strategy & Execution

• Develop and execute SEO strategies aligned with brand and business goals.
• Conduct keyword research, competitor analysis, and search trend studies.
• Identify and target high-intent keywords for content creation and optimization.

2. On-Page & Off-Page Optimization

• Optimize website structure, URLs, meta tags, schema, and internal linking.
• Build a high-quality backlink strategy through outreach and collaborations.
• Ensure all pages follow SEO best practices and maintain high content quality.

3. Technical SEO

• Monitor and fix crawl issues, indexing errors, page-speed issues, and site health.
• Work closely with the Tech team to ensure SEO-friendly development.
• Implement structured data, canonical tags, sitemaps, and technical enhancements.

4. Content SEO & Collaboration

• Work with content and design teams to ensure SEO-first content creation.
• Provide insights and recommendations for blogs, landing pages, and course pages.
• Maintain keyword maps and optimize existing content for ranking improvements.

5. Reporting & Analytics

• Track rankings, traffic, CTR, conversions, and overall organic performance.
• Use tools such as Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, etc.
• Present monthly performance reports to the Head of Marketing.

Requirements

Experience

• 2–5 years of proven SEO experience

  (preferably in edtech or content-heavy industries).
• Strong understanding of search algorithms, ranking factors, and best practices.

Skills & Competencies

• Proficiency in SEO tools: GA4, GSC, Ahrefs/SEMrush, Screaming Frog, etc.
• Strong analytical skills and ability to translate data into actionable insights.
• Deep understanding of technical SEO, content SEO, and user intent mapping.
• Experience in optimizing websites for lead generation and conversions.
• Basic understanding of HTML, CSS, and WordPress/Webflow (preferred).

Personality Traits

• Detail-obsessed and highly analytical.
• Growth-oriented with a constant optimization mindset.
• Proactive, organized, and able to work independently.

Why Join BuildAmbit?

• Opportunity to scale organic growth at a high-impact edtech brand.
• Work in a creative, fast-paced environment with a young, driven team.
• Grow your SEO career in a data-driven marketing setup.