SEO Specialist

Company Overview :
WeMakeScholars, headquartered in Hyderabad, Telangana, is a premier platform committed to helping students fund their study abroad dreams. We connect aspiring scholars with international scholarships and provide personalized education loan matching based on individual profiles, making higher education more accessible and transparent.

Born out of personal challenges in securing education funding, WeMakeScholars exists to ensure no student faces the same hurdles. Guided by our core belief—"Connect with the right people and the right opportunities"-we are on a mission to become the world’s most trusted resource for global education financing and scholarship guidance.

About the Role :
We are looking for an enthusiastic and experienced Sr. SEO Executive with a minimum of 3–5 years of hands-on experience in SEO, including keyword research, content auditing, and competitor analysis. The ideal candidate should have a learning attitude, a deep understanding of SEO principles, and the ability to continuously adapt to the ever-changing digital landscape.

Key Responsibilities :

Conduct thorough keyword research and implement effective SEO strategies to improve organic visibility and search rankings.

Perform content audits to optimize existing content for search engine performance and recommend new content opportunities.

Analyze competitor SEO strategies and develop actionable insights for improvement.

Execute on-page SEO optimizations, including title tags, meta descriptions, URL structure, and internal linking.

Manage and implement off-page SEO activities like backlink building and outreach campaigns.

Perform technical SEO audits and suggest improvements for site architecture, page speed, and crawlability.

Monitor and report on key SEO metrics such as organic traffic, keyword rankings, and conversion rates using tools like Google Analytics, Search Console, Ahrefs, SEMrush, and Screaming Frog.

Stay updated on the latest trends and changes in SEO practices, including algorithm updates.

Requirements
3–5 years of proven experience in SEO with a focus on keyword research, content auditing, and competitor analysis.

Strong learning attitude and ability to stay updated on the latest SEO trends such as Core Updates, E-E-A-T, and Google’s evolving algorithms.

In-depth knowledge of SEO tools (Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, etc.).

Expertise in both on-page and off-page SEO, with a strong foundation in technical SEO.

An analytical mindset with the ability to interpret data and draw actionable insights.

Strong organizational and communication skills, with the ability to work collaboratively in a team environment.

Preferred Qualifications :
Advanced proficiency in Excel and PowerPoint

Exceptional written and verbal communication skills

Familiarity with WordPress

Knowledge of HTML/CSS

Additional Information :
Immediate joiners preferred

In-office job.