SEO Specialist

We are looking for a results-driven SEO Specialist to manage all search engine optimization activities for our brand and product listings. You will be responsible for improving the company’s organic search visibility, increasing web traffic, and optimizing conversions through both on-page and off-page strategies. Key Responsibilities: Conduct keyword research and implement SEO best practices. Optimize website content, meta tags, product listings, and blogs for higher search rankings. Perform regular SEO audits and implement fixes for issues such as crawl errors, broken links, slow site speed, etc. Develop and execute link-building strategies. Collaborate with the content and development teams to ensure SEO best practices are properly implemented. Monitor and report on website performance using tools like Google Analytics, Search Console, SEMrush, or Ahrefs. Stay updated with the latest trends in SEO, Google algorithm updates, and digital marketing. Competitor analysis and keyword gap analysis. Support content creation with SEO inputs (titles, structure, keywords, internal linking). Required Skills & Qualifications: Bachelor’s degree in Marketing, IT, or a related field. Proven SEO experience (minimum 1 year preferred). Strong knowledge of Google Analytics, Search Console, SEMrush/Ahrefs/Ubersuggest. Understanding of ranking factors, search engine algorithms, and SEO tools. Experience in both on-page and off-page SEO. Basic understanding of HTML/CSS and website structure. Excellent communication and analytical skills. Self-motivated, organized, and proactive in problem-solving. Preferred Qualifications: Experience working in the e-commerce or home décor/textile niche is a plus. Basic knowledge of WordPress, Shopify, or custom CMS. Google SEO certifications or digital marketing courses from reputed platforms. Job Types: Full-time, Part-time, Permanent Pay: ₹10,000.00 - ₹15,000.00 per month Expected hours: 40 per week Schedule: Day shift Weekend availability Experience: SEO: 1 year (Preferred) Work Location: In person