SEO Specialist

• Perform keyword research, competitor analysis, and market trends using SEO tools.
• Optimize website structure, content, meta tags, and schema markup.
• Conduct SEO audits and implement technical fixes (crawlability, speed, mobile optimization).
• Build quality backlinks using ethical link-building methods.
• Monitor and analyze Google Analytics, Search Console, and other SEO tools for performance tracking.
• Manage and optimize Google Ads campaigns (Search, Display, Remarketing) for ROI.
• Write SEO-friendly content and ad copy to improve visibility and conversions.
• Develop, implement, and manage effective SEO strategies to increase organic traffic and improve SERP rankings.
• Conduct keyword research, competitor analysis, and content gap analysis.
• Optimize website content, landing pages, and metadata for search engine visibility.
• Perform regular technical SEO audits and recommend fixes for issues like site speed, crawl errors, and indexing problems.
• Collaborate with content, design, and marketing teams to ensure SEO best practices are applied.
• Monitor, track, and report on SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• Build high-quality backlinks through outreach and partnerships.
• Stay updated with the latest SEO trends, algorithm updates, and best practices.
• Knowledge of link schemes or manipulation

Requirements

• 1–3 years of proven experience in SEO and PPC campaign management.
• Basic HTML knowledge preferred for technical SEO fixes.
• Strong knowledge of on-page, off-page, and technical SEO.
• Proficiency with Google Ads, Google Analytics 4, Google Tag Manager, SEMrush, Ahrefs, or similar tools.
• Familiarity with WordPress or other CMS platforms.
• Strong analytical, reporting, and communication skills

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹40,000.00 per month

Ability to commute/relocate:

• Panampilly Nagar, Kochi, Kerala: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person