SEO Specialist

Role & responsibilities

We are seeking a skilled and strategic SEO Specialist with proven experience in driving organic traffic and improving search engine visibility. The ideal candidate will be proficient in On-Page, Off-Page, Technical SEO, and AEO (Answer Engine Optimization) with a strong understanding of the latest search algorithms and AI-driven SEO practices.

Preferred candidate profile

• Develop and execute successful SEO strategies to improve organic search visibility and rankings.

• Perform ongoing keyword discovery, expansion, and optimization.

• Conduct technical SEO audits and recommend solutions for improved site performance.

• Optimize website content, landing pages, and blog posts for search engines.

• Monitor and analyze website performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.

• Collaborate with content, design, and development teams to implement SEO best practices.

• Stay updated with the latest SEO trends, algorithm changes, and emerging tools.

• Conduct competitor analysis and benchmarking.

• Generate performance reports and provide actionable insights.

Advanced SEO & AEO (Answer Engine Optimization):

• Optimize for featured snippets, People Also Ask (PAA), and voice search.

• Build strategies to rank in Google Discover, AI Overviews, and rich snippets.

• Stay updated on AI-driven search trends and integrate them into SEO practices.

Performance Tracking & Reporting:

• Use tools like Google Analytics, GA4, Search Console, SEMrush, and Ahrefs to measure performance.

• Track KPIs including rankings, impressions, CTR, traffic, conversions, and ROI.

• Provide actionable insights and monthly performance reports to management.

Requirements

• 3+ years of hands-on SEO experience in on-page, off-page, and technical SEO.

• Proven success in improving organic rankings and traffic for websites.

• Proficiency in SEO tools: Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, GA4.

• Experience with AEO, schema markup, and AI-driven SEO.

• Knowledge of HTML, CSS, and CMS platforms (WordPress, Shopify, Magento, etc.).

• Strong analytical and problem-solving skills.

• Excellent communication skills for collaboration with content, design, and development teams.

Job Types: Full-time, Permanent

Pay: ₹200,000.00 - ₹350,000.00 per year

Benefits:

• Commuter assistance
• Paid sick time
• Paid time off

Ability to commute/relocate:

• Hosur, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• SEO: 2 years (Preferred)

Location:

• Hosur, Tamil Nadu (Preferred)

Work Location: In person