SEO Specialist | Executive | Search Engine Optimization | Ludhiana

Digital Marketing Executive (SEO/SEM) – Ludhiana, India

We are hiring Digital Handlers in Ludhiana, India to strengthen our online presence. The ideal candidate will have proven expertise in SEO, SEM, Google Ads, Social Media Marketing, Content Marketing, and Email Marketing with hands-on experience using industry-standard digital marketing tools.

Key Responsibilities:

• Develop and implement digital marketing strategies across SEO, SEM, social media, email, and content marketing.
• Perform keyword research, on-page/off-page optimization, and competitor analysis to boost search engine rankings.
• Manage and optimize paid ad campaigns on Google Ads, Facebook Ads Manager, Instagram Ads, and LinkedIn Ads to drive leads and conversions.
• Create and manage content for websites, blogs, and social media platforms (using WordPress, Canva, or Adobe tools).
• Execute and monitor email marketing campaigns with tools like Mailchimp, HubSpot, or Zoho Campaigns.
• Track and analyze performance using Google Analytics, Google Tag Manager, Search Console, and Data Studio to improve ROI.
• Utilize SEO software (SEMrush, Ahrefs, Moz, Screaming Frog) for audits, reporting, and strategy improvements.
• Collaborate with content, design, and sales teams to deliver cohesive campaigns.
• Stay updated on the latest digital marketing trends, algorithms, and tools.
• Prepare and present reports (CTR, CPC, ROI, rankings, traffic growth) to management.

Requirements:

• 2+ years of experience in SEO, SEM, and digital marketing campaigns.
• Strong knowledge of Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager.
• Expertise in Google Analytics, Search Console, and Tag Manager.
• Proficiency in SEO tools: SEMrush, Ahrefs, Moz, Screaming Frog.
• Familiarity with CMS platforms (WordPress, Shopify, Wix).
• Experience with email marketing software (Mailchimp, HubSpot, Zoho).
• Ability to design creatives using Canva / Adobe Photoshop / Illustrator (basic level).
• Strong communication, analytical, and reporting skills.

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person