SEO Specialist

JD _ SEO Specialist

Skills Required for SEO RoleCore SEO Expertise:

• Strong knowledge of on-page SEO, including meta tags, headers, schema markup, and internal linking.
• Proficiency in off-page SEO strategies such as link building, outreach, and guest posting.
• Expertise in technical SEO: site audits, crawlability, XML sitemaps, robots.txt, and fixing crawl errors.
• Hands-on experience improving website ranking for high-volume keywords in competitive markets.
• Familiarity with B2B or in-house SEO strategies, with a track record of measurable results.

Keyword Research & Content Strategy:

• Strong proficiency in keyword research using tools like Google Keyword Planner, SEMrush, or Ahrefs.
• Crafting content strategies aligned with keyword opportunities to target specific user intents.
• Collaborating with content teams to optimize blogs, landing pages, and service pages.

Analytics & Reporting:

• Expertise in tools such as Google Analytics and Google Search Console for analyzing organic performance.
• Experience in tracking, analyzing, and reporting KPIs (e.g., traffic growth, keyword rankings, and CTRs).
• Preparing periodic SEO performance reports for management.

Technical Knowledge:

• Familiarity with HTML, CSS, and basic JavaScript to troubleshoot and suggest fixes for web issues.
• Experience in handling website migrations, including redirects, content mapping, and preserving rankings.
• Knowledge of Core Web Vitals, site speed optimization, and mobile-first indexing.

Link-Building Skills:

• Creating strategies for acquiring high-quality backlinks.
• Conducting competitor backlink analysis and replicating relevant strategies.
• Outreach and building relationships to gain guest posting opportunities.

Industry Awareness & Adaptability:

• Staying updated on search algorithm changes and evolving SEO best practices.
• Knowledge of market-specific SEO techniques for higher local, national, or global ranking.

Tools Proficiency:

• SEO tools: SEMrush, Ahrefs, Moz, or similar platforms.
• Website analysis tools: Google Data Studio, Screaming Frog, or Sitebulb.
• CMS Platforms: Experience with WordPress, Shopify, or other content management systems.

Collaboration Skills:

• Working closely with developers to address website performance and SEO technical requirements.
• Coordinating with marketing teams to align SEO goals with overall campaign objectives.

Job Types: Full-time, Permanent

Pay: ₹300,000.00 - ₹600,000.00 per year

Benefits:

• Health insurance
• Leave encashment
• Life insurance
• Paid sick time
• Paid time off
• Provident Fund

Experience:

• SEO: 2 years (Required)

Work Location: In person