SEO Specialist

Company name:

Company Website:https://imsplgroup.com/

Division:

About Company:

Job Overview

We are looking for an SEO Executive with strong content writing skills to drive organic growth across multiple brands. This role demands someone who understands technical SEO, has a good grasp of keyword strategy, and can leverage AI tools to streamline workflows and support SEO content production. This is a collaborative role suited for someone passionate about content, search engine optimization, and AI-driven efficiency.

Key Responsibilities

• Assist in executing comprehensive technical SEO audits, identifying and resolving basic on-page issues such as broken links, missing alt text, slow page speed, and incorrect or missing schema markup.
• Monitor site health, crawl errors, and indexing status using tools like Google Search Console and SEmrush, and take corrective actions.
• Perform keyword research and competitor benchmarking using SEMrush, Ahrefs, or similar tools, ensuring insights feed into both short-term and long-term content strategies. (Include keyword difficulty, search intent, SERP trends, and content gap analysis.)
• Track and report on organic performance metrics using Google Analytics and SEO platforms. Identify actionable growth opportunities for content and UX improvements.
• Create, edit, and optimise content including blog posts, landing pages, FAQs, and metadata across multiple brand websites. (Ensure tone, structure, and formatting are SEO- and user-friendly.)
• Leverage AI writing tools (e.g., ChatGPT, Jasper, SurferSEO) productively, with the ability to humanise, structure, and polish outputs to maintain quality and consistency.
• Align all content with brand guidelines, SEO strategy, buyer journey stages, and user personas, ensuring relevance and conversion potential.
• Collaborate with SEO, content, design, and tech teams to deliver content aligned with keyword priorities, trends, and marketing goals.
• Perform content audits to identify underperforming pages and make recommendations for pruning, updating, or consolidation to improve overall site performance.
• Identifying internal linking opportunities across the site ecosystem.
• Stay current with search engine algorithm updates, content formats, and emerging SEO trends, sharing key learnings with the team.

Skills & Qualifications

• 1-2 years of experience in SEO and content creation.
• Familiarity with on-page SEO techniques and content optimization best practices.
• Experience with Google Analytics, Search Console, SEMrush, and keyword research tools.
• Hands-on experience with AI writing or SEO content tools (e.g., ChatGPT, Jasper, Grammarly, SurferSEO).
• Experience setting up reporting templates in Looker studio.
• Excellent written English and editorial skills.
• Comfortable working in CMS platforms such as WordPress, Sitecore, or similar.
• Strong attention to detail, ability to manage multiple priorities, and a proactive mindset.

Bonus Experience

• Familiarity with HTML/CSS and web publishing tools.
• Experience working in matrixed or multi-brand environments.