SEO Manager

Description:
Looking for a proactive SEO expert to take ownership of our Shopify store's organic growth. You should be well-versed in Shopify-specific SEO practices and experienced in the fashion or lifestyle niche. Your job will be to optimize product pages, write high-ranking content, fix technical issues, and grow our organic traffic and sales.

Skills Needed:
Keyword research, on-page SEO, technical audits, Shopify plugin handling, backlink strategy, analytics.

Tools: Google Search Console, Yoast, Semrush etc.

Bonus: Experience in fashion/lifestyle SEO or Shopify Plus stores

Core Expertise Required

• On-Page SEO (especially for Shopify):
• Meta titles, meta descriptions, alt text, URL slugs
• Header tag optimization (H1, H2, H3)
• Schema markup (Product, FAQ, Breadcrumbs)
• Keyword Research:
• Apparel/fashion industry-specific keyword discovery
• Long-tail and buyer-intent keyword strategy
• Competitor keyword gap analysis
• Technical SEO:
• Site speed optimization
• Mobile responsiveness checks
• Sitemap and robots.txt handling
• Shopify-specific limitations workaround
• Content SEO:
• Optimizing product pages, collection pages, blogs
• Using high-quality SEO content strategies
• Product description writing with search intent
• Off-Page SEO / Backlinking:
• High-authority backlinks
• Brand mentions and citations
• Guest posting and collaboration with fashion influencers/blogs
• Tools Knowledge:
• Google Search Console, Google Analytics 4
• Ahrefs, SEMrush, or Ubersuggest
• Shopify SEO plugins (e.g., Yoast, Plug in SEO, Smart SEO)
• Page speed tools like GTMetrix, PageSpeed Insights
• Local SEO (if applicable):
• Google My Business optimization
• Local listing management
• City-specific landing pages

Daily/Weekly Tasks & Responsibilities Daily Tasks:

• Monitor keyword rankings and organic traffic
• Check for broken links or crawl errors in Search Console
• Optimize new product listings for SEO (meta tags, descriptions, alt text)
• Analyze competitors’ keyword and backlink profiles
• Maintain a clean Shopify site structure (collection/page hierarchy)

Weekly Tasks:

• Publish 1–2 SEO-optimized blogs (e.g., “How to style jewellery,” “Best collection this wedding season”)
• Update older product pages or collection pages for freshness
• Submit updated XML sitemap to Google Search Console
• Backlink outreach or coordination with content partners
• Analyze SEO performance metrics and generate weekly report

Additional Desirable Skills

• Understanding of buyer psychology and product positioning
• Basic HTML/CSS for meta tag or schema tweaks
• Familiarity with Shopify Liquid code (for minor theme SEO edits)
• Ability to coordinate with designers/developers when needed
• Knowledge of international SEO (if you ever plan to expand)

Role & KPIs (Key Performance Indicators) Primary Role:

Make your Shopify store rank higher on Google for relevant product and brand terms and increase organic traffic that converts.

KPIs to Track:

• Increase in organic traffic (sessions/month)
• Increase in rankings for 15–30 target keywords
• Increase in impressions and CTR from Search Console
• Conversion rate from organic traffic
• Backlinks acquired per month
• Blog/content indexation and ranking

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

• Flexible schedule
• Work from home

Schedule:

• Day shift
• Monday to Friday

Supplemental Pay:

• Quarterly bonus

Work Location: In person

Expected Start Date: 01/07/2025