Description: Looking for a proactive SEO expert to take ownership of our Shopify store's organic growth. You should be well-versed in Shopify-specific SEO practices and experienced in the fashion or lifestyle niche. Your job will be to optimize product pages, write high-ranking content, fix technical issues, and grow our organic traffic and sales. Skills Needed: Keyword research, on-page SEO, technical audits, Shopify plugin handling, backlink strategy, analytics. Tools: Google Search Console, Yoast, Semrush etc. Bonus: Experience in fashion/lifestyle SEO or Shopify Plus stores Core Expertise Required On-Page SEO (especially for Shopify): Meta titles, meta descriptions, alt text, URL slugs Header tag optimization (H1, H2, H3) Schema markup (Product, FAQ, Breadcrumbs) Keyword Research: Apparel/fashion industry-specific keyword discovery Long-tail and buyer-intent keyword strategy Competitor keyword gap analysis Technical SEO: Site speed optimization Mobile responsiveness checks Sitemap and robots.txt handling Shopify-specific limitations workaround Content SEO: Optimizing product pages, collection pages, blogs Using high-quality SEO content strategies Product description writing with search intent Off-Page SEO / Backlinking: High-authority backlinks Brand mentions and citations Guest posting and collaboration with fashion influencers/blogs Tools Knowledge: Google Search Console, Google Analytics 4 Ahrefs, SEMrush, or Ubersuggest Shopify SEO plugins (e.g., Yoast, Plug in SEO, Smart SEO) Page speed tools like GTMetrix, PageSpeed Insights Local SEO (if applicable): Google My Business optimization Local listing management City-specific landing pages Daily/Weekly Tasks & Responsibilities Daily Tasks: Monitor keyword rankings and organic traffic Check for broken links or crawl errors in Search Console Optimize new product listings for SEO (meta tags, descriptions, alt text) Analyze competitors’ keyword and backlink profiles Maintain a clean Shopify site structure (collection/page hierarchy) Weekly Tasks: Publish 1–2 SEO-optimized blogs (e.g., “How to style jewellery,” “Best collection this wedding season”) Update older product pages or collection pages for freshness Submit updated XML sitemap to Google Search Console Backlink outreach or coordination with content partners Analyze SEO performance metrics and generate weekly report Additional Desirable Skills Understanding of buyer psychology and product positioning Basic HTML/CSS for meta tag or schema tweaks Familiarity with Shopify Liquid code (for minor theme SEO edits) Ability to coordinate with designers/developers when needed Knowledge of international SEO (if you ever plan to expand) Role & KPIs (Key Performance Indicators) Primary Role: Make your Shopify store rank higher on Google for relevant product and brand terms and increase organic traffic that converts. KPIs to Track: Increase in organic traffic (sessions/month) Increase in rankings for 15–30 target keywords Increase in impressions and CTR from Search Console Conversion rate from organic traffic Backlinks acquired per month Blog/content indexation and ranking Job Type: Full-time Pay: ₹15,000.00 - ₹20,000.00 per month Benefits: Flexible schedule Work from home Schedule: Day shift Monday to Friday Supplemental Pay: Quarterly bonus Work Location: In person Expected Start Date: 01/07/2025