Job
Description
Job Title: SEO Specialist About Us Join our dynamic marketing agency in New Delhi, where we deliver measurable online growth for a diverse range of clients using data-driven strategies, creativity, and collaboration. Job Overview As an SEO Specialist, you will plan and execute end-to-end SEO campaigns—covering keyword research, on-page and off-page optimization, technical SEO, and performance reporting. You’ll work closely with content creators, developers, and account managers to improve organic search visibility and drive client growth. Key Responsibilities Conduct in-depth keyword research to discover high-value terms aligned with client goals. Optimize on-page elements: metadata, headers, internal links, content structure, alt text, etc. Perform regular technical SEO audits and address issues related to site speed, crawlability, mobile-friendliness, schema markup, sitemaps, robots.txt, etc. Develop and execute effective link-building strategies: outreach, guest posts, partnerships, and backlink profile monitoring. Collaborate across content, design, and development teams to embed SEO best practices into all client projects. Monitor SEO performance metrics (rankings, organic traffic, bounce rates, conversions) and prepare clear, actionable performance reports. Stay current on search engine algorithm updates, industry trends, and competitor strategies. Support local SEO efforts for clients with physical locations—manage Google Business Profiles, local citations, and reviews. Integrate SEO insights into conversion rate optimization (CRO) and user experience improvements. Skills & Qualifications 2+ years of SEO experience (agency or in-house), covering on-page, off-page, and technical SEO. Strong familiarity with SEO tools: Google Analytics, Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc. Basic understanding of HTML, CSS, and JavaScript to implement technical fixes. Excellent analytical ability with a data-driven, results-focused mindset. Strong communication skills for client-facing interactions and cross-team collaboration. Proven ability to manage multiple client accounts and projects simultaneously. Up-to-date knowledge of SEO best practices and major algorithm changes. SEO-related certifications (e.g., Google Analytics) are a plus. Education & Experience Bachelor's degree in Marketing, Communications, IT, or related field; or equivalent practical experience. Experience in marketing agencies handling diverse clients is highly valued. Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹25,000.00 per month Benefits: Flexible schedule Work Location: In person
