SEO Copywriter

Job Description

We are a self funded startup looking for a SEO & Copywriter - In-Office (Hybrid) Are you a wordsmith with a passion for both compelling storytelling and digital visibility? Blownfuse Softlabs India, located in Behala, Kolkata, is seeking a talented SEO & Copywriter to join our in-office team. In this pivotal role, you'll be responsible for crafting engaging, brand-aligned content that not only resonates with target audiences but also performs exceptionally well in search engine results. If you're a skilled copywriter with a strong understanding of SEO best practices and a portfolio that showcases your ability to drive organic traffic and engagement, we want to hear from you! Key Responsibilities Develop and implement SEO-driven content strategies across various digital platforms, ensuring maximum visibility and organic reach. Write clear, concise, and compelling brand copy for a multitude of purposes, including website content, blog posts, social media captions, ad copy, taglines, and bios. Conduct in-depth keyword research to identify high-volume, relevant terms and integrate them naturally into content. Optimize existing website content for search engines, focusing on on-page SEO elements like meta descriptions, title tags, headings, and internal linking. Create engaging content ideas, scripts for reels, and posts specifically tailored for Instagram, Facebook, and LinkedIn, aligning with current platform trends and SEO best practices. Collaborate closely with our design and strategy teams to ensure content aligns seamlessly with visual branding and overall marketing objectives. Assist with brainstorming concepts for photoshoots, product packaging, and overarching campaign storytelling, ensuring consistent brand voice. Research industry trends, competitor content strategies, and audience preferences to inform content creation and optimization efforts. Analyze content performance using SEO tools and make data-driven recommendations for improvement. What We're Looking For 1–3 years of proven experience in SEO copywriting, content writing, or digital marketing with a strong emphasis on SEO. A deep understanding of SEO principles including keyword research, on-page optimization, and content marketing. Exceptional writing, editing, and proofreading skills with a keen eye for detail and grammar. Ability to adapt writing style and tone for different brands, platforms, and target audiences. Familiarity with SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.) is a plus. Strong understanding of content trends on Instagram, LinkedIn, and Facebook. The ability to think strategically and creatively to solve content challenges. Excellent communication and teamwork skills for effective collaboration within our in-office team. A robust portfolio showcasing your past SEO-optimized content, articles, social media copy, or web copy is essential. Bonus Skills (Nice to Have!) Understanding of Ai Tools and marketing techniques. Agency Experience working for multiple Brands Simultaneously. Experience with A/B testing for copy or headlines . Knowledge of UX writing principles . Ready to leverage your words to drive impactful results? Apply now and help us tell compelling brand stories while boosting our online presence! Salary: Competitive and based on experience Job Types: Full-time, Permanent Pay: ₹12,083.45 - ₹30,000.00 per month Benefits: Commuter assistance Flexible schedule Paid sick time Paid time off Schedule: Day shift Supplemental Pay: Performance bonus Yearly bonus Ability to commute/relocate: Behala, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Preferred) Application Question(s): Share some of the work/portfolio links that you have worked on. What is the one thing you would say that makes you possibly different from other candidates? Experience: SEO: 1 year (Required) Work Location: In person