SEO Analyst

Job Summary

We are looking for a results-driven SEO Analyst with strong experience in e-commerce SEO to improve organic visibility, traffic, and conversions across our digital properties. The ideal candidate will have hands-on experience with on-page, technical, and off-page SEO, along with a solid understanding of e-commerce platforms and user behavior.

Key Responsibilities

• Develop and execute SEO strategies to improve organic rankings, traffic, and revenue for e-commerce websites
• Perform keyword research focused on transactional, commercial, and category-level keywords
• Optimize product pages, category pages, and landing pages for SEO best practices
• Conduct technical SEO audits (site structure, crawlability, indexing, page speed, Core Web Vitals, schema, etc.)
• Monitor and improve internal linking and site architecture for large-scale e-commerce sites
• Analyze SEO performance using tools like Google Analytics, Google Search Console, and third-party SEO tools
• Identify and fix SEO issues related to faceted navigation, duplicate content, pagination, and canonicalization
• Collaborate with content, development, UX, and marketing teams to implement SEO recommendations
• Track competitors’ SEO strategies and identify growth opportunities
• Manage and improve backlink profiles and off-page SEO efforts
• Prepare regular SEO performance reports with insights and actionable recommendations

Required Skills & Qualifications

• 3–5 years of hands-on SEO experience, with 1–2 years focused on e-commerce websites
• Strong understanding of on-page, technical, and off-page SEO
• Experience optimizing large websites with multiple product categories
• Working knowledge of HTML, CSS, JavaScript (SEO perspective)
• Proficiency with SEO tools such as:
• Google Analytics / GA4
• Google Search Console
• Ahrefs, SEMrush, Screaming Frog, or similar tools
• Experience with e-commerce platforms such as Shopify, Magento, WooCommerce, or BigCommerce
• Understanding of conversion rate optimization (CRO) and SEO-driven user journeys
• Strong analytical and problem-solving skills
• Excellent communication and documentation skills

Preferred Qualifications

• Experience with international SEO and multi-language sites
• Knowledge of structured data and schema markup for e-commerce
• Familiarity with Core Web Vitals and page performance optimization
• Experience working with CMS and product feed optimization
• Basic understanding of paid search and how SEO aligns with PPC

What We Offer

• Competitive salary and performance-based incentives
• Opportunity to work on high-impact e-commerce projects
• Collaborative and growth-focused work environment

Job Types: Full-time, Permanent

Pay: ₹500,000.00 - ₹700,000.00 per year

Benefits:

• Food provided
• Provident Fund

Work Location: In person