Job
Description
About Hookseek: We're a Qatar-based early-stage startup exclusively focused on social media marketing. Going viral on social media is no longer a hope—it's a hook. That's why we call ourselves Hookseek. We specialize in creating high-impact, high-conversion campaigns driven by one powerful idea: virality starts with the hook. While traditional agencies focus on volume and generic post calendars, we dig deeper—understanding your industry, your challenges, and your audience. Our approach is rooted in visual storytelling that resonates with emotion, meaning, and momentum. We build tailored content strategies that fuel both organic growth and performance marketing—designed not just to fill feeds, but to spark conversations and drive results, not in thousands, but in millions. About the Role: Hookseek is seeking an experienced Senior SEO Specialist with proven expertise in modern SEO practices, Answer Engine Optimization (AEO), and Search Generative Experience (SGE). This role is critical to driving the company’s organic visibility across traditional search engines as well as AI-powered answer engines like Google AI Overview, ChatGPT, and others. You will work closely with internal stakeholders and external consultants to execute a technically sound, content-driven SEO strategy that meets the evolving demands of how people search today. Key Responsibilities: Conduct comprehensive SEO audits covering technical, on-page, and off-page SEO Implement solutions to address SPA (Single Page Application) indexing issues and improve crawlability Optimize website metadata, internal linking, URL structures, and schema markup Lead keyword research and content mapping aligned with AEO and SGE trends Develop and implement schema strategies (FAQ, How-To, Organization, Product, etc.) to enhance visibility in featured snippets and answer engines Collaborate with content teams to produce AI-ready content (fact-based, structured, query-driven) Monitor performance using GA4, GSC, SEMrush, and other SEO tools Stay current with changes in search engine algorithms and emerging search technologies Work with external SEO consultants to prioritize, execute, and track strategic initiatives Provide regular performance reports, insights, and actionable next steps. Requirements: Minimum 4–5 years of hands-on SEO experience, including technical and content SEO Deep understanding of search engine algorithms, crawling/indexing, and JavaScript SEO Proven expertise in AEO (Answer Engine Optimization), featured snippets, and zero-click search strategies Working knowledge of SGE (Search Generative Experience) and tools like ChatGPT, Perplexity, Gemini, etc. Strong grasp of schema.org markup and structured data best practices Experience with modern web frameworks (e.g., React, Next.js) and solving related SEO issues Advanced proficiency in Google Search Console, Google Analytics 4, Screaming Frog, and SEO tools (SEMrush, Ahrefs, etc.) Strong analytical, problem-solving, and communication skills Ability to work independently and coordinate cross-functionally with designers, developers, and marketers How Do We Hire: We don’t care about degrees—we care about skills. Your portfolio will speak louder than your resume. If your results impress us, you're in. How to Apply: Send your portfolio link and a brief intro about yourself to hello (at) hookseek.com. Please mention your email subject as " SEO & AEO Specialist " Show more Show less
