Senior/Lead Analyst - Digital Marketing

QBurst

6 - 9 years

6 Lacs

thiruvananthapuram

Posted:2 hours ago| Platform:

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Skills Required

cro advanced analytics tableau adobe analytics automation tools power bi digital marketing lead analyst crm marketing automation

Work Mode

Work from Office

Job Type

Full Time

Job Description

QBurst is undergoing an exciting transformation and seeks a highly skilled professional to shape and execute analytics-driven marketing strategies for global clients. Responsibilities:

Lead requirement analysis, consultation, and end-to-end analytics implementation across web and mobile platforms.
Collaborate with cross-functional teams to ensure analytics implementation and reporting align with business objectives.
Define Key Performance Indicators (KPIs) and measurement strategies to track progress toward marketing and business goals.
Build and manage advanced analytics dashboards by integrating data from multiple sources such as GA4, Adobe Analytics, CRM systems, ad platforms, and marketing automation tools.
Monitor and analyze performance across digital channels to identify trends, derive insights, and provide actionable recommendations.
Deliver high-quality analytics audits, reports, and optimization strategies on time.
Design, implement, and evaluate A/B tests to drive Conversion Rate Optimization (CRO).
Serve as a trusted advisor on analytics best practices, measurement frameworks, and emerging trends.

Requirements:

Analytics-certified professional with at least six years of experience in analytics and reporting.
Strong hands-on expertise with Adobe Launch, Adobe Analytics/AEP, GTM, and GA4.
Familiarity with additional tools such as Heap, Mixpanel, or Firebase is a plus.
Strong quantitative and problem-solving skills, with experience working with and joining large, multi-source datasets.
Proficiency in creating client-ready dashboards using Looker Studio, Tableau, or Power BI.
Excellent communication and presentation skills; capable of simplifying complex insights for both technical and non-technical stakeholders.
Self-starter with the ability to operate as a thought leader, trusted advisor, and influencer with clients and stakeholders.
Meticulous attention to detail, with proven ability to deliver under deadlines.

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