Senior Trader, Programmatic

About Anteriad

We are not just another B2B solution provider. We're problem solvers. We believe that data is the key to unlocking effective solutions that span a range of marketing challenges - from customer acquisition to demand generation to account-based marketing. Data is at the core of everything we do. Our team works tirelessly to create powerful solutions that drive real results for our clients. Whether it's through innovative technology or deep analysis, we're committed to finding the best path to growth for every one of our customers.   

JOB SUMMARY:

You will be responsible for planning, setting, and executing audience-targeted campaigns per our client's strategy and objectives. The ideal candidate is a specialist in using multiple interfaces, in a self-service capacity, to discover audiences and target them via media buying tools (DSPs) across various channels. Campaigns need to be maintained and optimized frequently to achieve KPI goals and deliver completely. Mainly in Programmatic Video and Display Campaign trafficking, Campaign optimization & troubleshooting, Media Planning, Reporting, Analysis, and Discrepancy analysis, Media Buying, Demand & Supply Analysis, Post campaign analysis (PCA), Account Management / Client servicing, SLA Management, Audience Onboarding Collaborate with the team for support and promote knowledge sharing.

DUTIES AND RESPONSIBILITIES

• Build a great working relationship with digital teams, operating seamlessly together to deliver success for our esteemed clients, across briefing, strategy, setup, optimization, reporting processes & invoicing
• Be the support to the teams in advocating good practice, challenging the status quo, and identifying opportunities to improve the way we work
• Consistently learn from the people leading the digital ad revolution
• Gain an in-depth understanding of the programmatic landscape
• Work with sales team to implement and oversee ad campaigns across different platforms
• Be trained on the various platforms & tools and how insight and analytics fits into the larger team
• Assist in the day-to-day operations of the operations team and take ownership of pre-campaign to post-campaign requirements
• Manage and be responsible for all the campaigns from start to completion
• Generate meaningful insights for post-campaign reporting
• Incorporate and recommend other aspects of the business including audience planning and insight, products and proprietary media as part of the overall campaign execution.
• Consistently manage and deliver campaigns through your portfolio of our esteemed customer, with the highest degree of service, strongest results and without error 
• products used by Customer
• Test and learn different optimization strategies and share knowledge with the team
• Complete support in answering client queries
• Preparing process documents whenever needed

SKILLS & REQUIREMENTS:

• Bachelor’s degree in marketing, advertising, math or a related field
• 6+ years of work experience
• Intermediate to advanced Microsoft Office Suite
• Expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients for a minimum of 5 years. Preferred experience with using Xandr,

  Trade Desk

  , DBM, Brightroll, TubeMogul, Rollswork.
• Working knowledge of the holistic digital landscape: video, display, social, programmatic and marketing analytics
• Working knowledge/experience in setting bid strategies across RTB and PMP (private and preferred) inventor
• Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis
• Should be confident with Data Analysis in Excel, including Pivot Tables & basic statistics
• Intermediate to advanced analytical skills specifically to performance and data metrics
• Strong interpersonal skills; ability to work with and manage cross-functional teams
• Excellent written and oral communication skills combined with outstanding presentation skills
• Enthusiasm for the media industry and digital online industry
• Should be Well versed on CRM tools
• Should have Worked on Social Media Platforms
• Analyzing and suggesting various strategies on effective Monetization of the inventory based on periodical analysis and reporting to the revenue management teams
• Good understanding on Fill rate optimization, Use rate optimization, Header Bidding, Ad Prioritization and Real Time Bidding along with performance optimization for brand reach
• Should expertise on programmatic deals such as Private Marketplace, VAST- based, Programmatic Guaranteed, Direct Connections and Header Bidding on different platforms
• Implement automation wherever needed
• Share your strong programmatic media knowledge through facilitating training sessions with your peers and providing in-depth media strategies within your expertise.