Senior Specialist - Product Marketing

We enable financial institutions to become digital leaders.

As a professional team of global scale, we work with leading financial industry players for great and exciting projects, in an environment where we learn amazing things every day. Each code, each voice, each contribution, each challenge, each success is celebrated here.

We welcome candidates who share our values, have the skills and are passionate to enjoy our journey to build the digital future of finance, together.

About the job:

Senior Specialist - Product Marketing

This role bridges product management, marketing, and sales, ideal for someone who combines analytical thinking with strong storytelling and a passion for financial technology.

What you will be doing:

1.

• Create sales collateral, product decks, battle cards, and demo narratives that communicate business value.
• Maintain an up-to-date

  Demo Catalogue

  aligned with personas and industry trends.
• Collaborate with sales to ensure content relevance and adoption.
• Support GTM planning for VeriParks core products across regions and segments.
• Develop positioning, messaging, and differentiated value propositions based on buyer personas and market insights.
• Collaborate with Product Managers and Sales to build compelling launch materials, use cases, and success stories.

2.

• Monitor competitors, market trends, and customer challenges to inform product positioning.
• Conduct win/loss analysis and customer interviews to strengthen VeriPark’s strategic messaging.
• Translate insights into actionable recommendations for the Product and Sales teams.
• Contribute to post-sales marketing initiatives : adoption campaigns, case studies, and cross-sell opportunities.

3.

• Work with the Marketing team to drive awareness and demand-generation campaigns for priority products.
• Develop product-related event content showcasing VeriPark’s expertise in SME, Retail, and Corporate Banking.

What are we looking for:

• Bachelor’s degree in Marketing, Business, Communications, or related field.

• 4–5 years

  of experience in

  Product Marketing or Marketing Communications,

  preferably within

  B2B SaaS, FinTech, or Enterprise Technology.

• Strong understanding of any of the following:

  digital banking, CRM, or financial services technology trends.

• Proven ability to translate complex technological concepts into clear, business-oriented messaging.
• Excellent

  storytelling, presentation, and content creation skills.

• Experience supporting sales enablement and product launches.
• Proficient in PowerPoint, collaboration tools (e.g., SharePoint).
• Experience with a Design tool, preferably Figma, Canva or Adobe Illustrator.
• Strong communication skills in English. Other languages are a plus.
• A self-starter who thrives in a collaborative, global environment.

What we are offering?

• Remote Freedom, Your Way:

  At VeriPark we believe in the power of talent, no matter where it resides. Design your ideal workspace and achieve the perfect work-life balance.

• Performance-Linked Bonus:

  Your hard work doesn't go unnoticed! Enjoy a performance-linked bonus as a testament to your dedication!

• Rewards Beyond the Job:

  Enjoy a comprehensive benefits package, including Remote Work Support, Health Insurance, Care Program, and Online Psychological Support. We care you!

• Birthday Leave, Because You Matter:

  We value your special moments! Take the day off on your birthday and treat yourself.

• Global Impact, Cutting-Edge Tech:

  Immerse yourself in global projects with top-tier clients and stay ahead with cutting-edge technologies. Your skills will shape the future of our industry.

• Unleash Your Potential:

  Develop yourself with VeriPark Academy opportunities; webinars, and in-house training sessions.

• Diverse, Vibrant Community:

  Be part of a dynamic environment that values diversity and inclusivity.

• Together Culture:

  Even in a remote world, we cultivate connections through engaging face-to-face gatherings as well as online fun events. Special information sharing environment where you can update & align yourself.

About VeriPark:

We are a global technology company with more than two decades of expertise in the Financial Services industry. Our mission is to enable financial institutions to become digital leaders by delivering world class customer journeys in digital and assisted channels. We develop omni-channel delivery, customer engagement (CRM), branch automation and loan origination solutions based on Microsoft technology (Azure, Dynamics 365, Power Platform) for banks and insurance companies worldwide.

With offices in 15 countries from Canada over Europe and the Middle East to Kuala Lumpur, our 900+ colleagues are serving customers in more than 30 countries worldwide.

https://www.veripark.com