Senior Sales Manager (Hygiene products, Detergents, Handwash Soap)

We are looking for an experienced Senior Sales Manager to lead B2B sales for everyday hygiene product line.

The ideal candidate will have a proven track record of building institutional sales in

the HoReCa, Corporate, and Institutional sectors, with deep experience in driving revenue, building distributor networks, and forging long-term business partnerships.

Key Responsibilities:

Business Development & Client Acquisition

• Identify, develop, and convert new business opportunities across Hotels, Restaurants, Cafés (HoReCa), Corporates, and Institutions.
• Build strong relationships with decision-makers in procurement, operations, and housekeeping teams.
• Drive onboarding of Distributors, Super Stockists (SS), channel partners, and institutional clients across target regions.
• Expand distribution footprint by appointing and managing Distributor/SS networks
• with clear sales & growth targets.

Sales & Revenue Managemen

• Deliver against quarterly and annual sales targets.
• Build and manage sales pipelines, ensuring healthy conversion ratios.
• Negotiate contracts, pricing, and credit terms to close high-value deals.

Market Expansion

• Lead expansion into new geographies with focus on South & West India.
• Scout, onboard, and manage distributor/wholesaler networks.
• Work with marketing and product teams to align market requirements with product strategy.

Account Management

• Build long-term relationships with clients ensuring high levels of retention and
• satisfaction.
• Implement a Key Account Management (KAM) approach for strategic clients.
• Ensure timely collections, repeat orders, and upselling of the product portfolio.

Key Requirements

• Experience: Minimum 10+ years in institutional/B2B sales, preferably in hygiene, FMCG,

cleaning essentials, or personal care products.

• Proven success in dealing with HoReCa chains, corporates, and institutional clients.

• Strong network in Hyderabad and/or Bangalore, with ability to scale pan-India.

• Hands-on experience in Distributor & Super Stockist appointment, management, and channel

development.

• Ability to handle large ticket-size negotiations and long sales cycles.

• Excellent communication, negotiation, and relationship management skills.

• Exposure to distribution/channel management and institutional logistics.

• Self-starter with entrepreneurial mindset and ability to work in a fast-paced environment.