Senior Public Relations Specialist

Wellness Extract is a science-backed nutraceutical brand focused on building trust through education, credibility, and impactful communication across global wellness and life sciences ecosystems.

PR Specialist – Branding & Communication

strong exposure to Western markets and other international geographies

• Plan and execute

  PR and brand communication strategies

  to strengthen market presence in

  India and international markets

• Build and manage strong relationships with

  influencers, KOLs, doctors, nutritionists, and wellness experts

• Coordinate and meet with celebrities

  for brand collaborations, endorsements, events, and campaigns
• Drive

  webinars, educational sessions, panel discussions, and thought leadership initiatives

• Secure brand visibility through

  newspapers, journals, magazines, podcasts, and digital media platforms

  across regions
• Manage

  press releases, interviews, brand stories, and leadership communications

• Act as a key point of contact for

  media, influencers, celebrity managers, and international PR partners

• Work closely with the

  Canada-based PR team

  to ensure aligned global messaging and campaigns
• Ensure all communications align with

  nutraceutical compliance, regulatory standards, and brand guidelines

• Track PR performance, media reach, engagement metrics, and regional impact

• Established network across

  media, influencers, podcast hosts, and celebrity management agencies

• Proven experience handling

  celebrity interactions and high-profile brand collaborations

• Strong background in

  healthcare, nutraceutical, wellness, or life sciences PR

• Hands-on experience with Western markets (Canada, USA, Europe, or similar regions)

• Ability to manage

  cross-border PR coordination and time-zone collaboration

• Excellent storytelling, negotiation, and relationship management skills
• Experience with

  events, launches, webinars, and public-facing brand initiatives

• Strong written and verbal communication abilities

• Bachelor’s or Master’s degree in

  Public Relations, Mass Communication, Journalism, or Marketing

• Demonstrated experience with

  media coverage, influencer campaigns, celebrity collaborations, and international PR initiatives



• A

  high-visibility, leadership-facing PR role

  with strong ownership
• Direct involvement in

  celebrity, influencer, and global media-led brand growth

• Opportunity to shape the

  international public image

  of a growing nutraceutical brand
• Exposure to

  global markets

  , including close collaboration with the

  Canada PR team

• Long-term career growth and professional exposure