Senior Product Manager - B2C/D2C

Founded in 2020, the company is a digital platform in the spirituality and wellness sector, offering tailored apps to help users with personal growth and well-being. It combines technology with traditional practices to deliver engaging content and experiences that drive long-term user retention. The brand aims to cater to individuals seeking high-quality and authentic devotional products, blending traditional craftsmanship with modern convenience.

In this role, you’ll own how millions of users discover, engage, and contribute on our platform — shaping the user funnel from first interaction to paid experience.

Your north star: Maximise reach, retention, and revenue — without losing the soul of the product.

Job Role: Senior Product Manager

Location: HSR Layout, Bangalore

Experience: 4-8 Years (3+ years in core B2C/D2C product management)

Qualification: Engineering or Management degree from a premier institute — IIT, BITS Pilani, IIM, ISB preferred.

Key Responsibilities:

1. Drive Acquisition:

• Build and optimise user acquisition funnels across channels — app store, organic, performance marketing, referrals, and partnerships.
• Work closely with marketing and data teams to identify high-LTV cohorts and improve conversion from install → registration → engagement.
• Design and run experiments (landing pages, creatives, onboarding flows) to improve activation rates.

2. Lead Monetisation Strategy:

• Define the monetisation roadmap — from subscriptions and microtransactions to content and service-led products.
• Partner with design, engineering, and CRM to build frictionless purchase and renewal experiences.
• Optimise pricing, packaging, and offer design through A/B testing and cohort analysis.
• Measure ROI and CLV impact; evolve the monetisation engine using data-driven insights.

3. Product Ownership & Road mapping:

• Define, prioritise, and deliver the growth product roadmap.
• Collaborate cross-functionally with marketing, growth, CRM, design, and data teams.
• Balance experimentation velocity with quality and user experience integrity.

4. Data-Driven Decision Making:

• Use quantitative and qualitative insights to inform decisions — from feature prioritisation to user segmentation.
• Leverage analytics tools (Amplitude, Mixpanel, BigQuery, Looker, etc.) for growth experimentation and reporting.

5. Leadership & Collaboration:

• Mentor junior PMs or analysts working on growth pods.
• Influence stakeholders across business, marketing, and product to align on revenue goals.

Requirements:

• Experience: Must have minimum 4-8 Years (3+ years in core B2C/D2C product management) experience, with measurable impact on Revenue, ARPU, Conversion Rate, Repeat Transactions, Retention, and Engagement.
• Past KPIs must include Revenue, Conversion, ARPU, and Repeat Transactions.
• Proven track record of delivering impactful digital products in high-growth environments.
• Strong analytical skills with expertise in interpreting complex datasets.
• Excellent communication and stakeholder management skills.