Job
Description
Our Story Zepto is a fast-growing startup that delivers groceries in 10 minutes flat through an optimized network of dark stores that we're building across the country! We’re scaling up rapidly across India with operations live across Mumbai, Bangalore, Delhi NCR, Chennai, Pune, and Hyderabad. We are incredibly well funded – we recently announced fundraising from Indian and Global investors that include Y Combinator, Nexus Venture Partners, Glade Brook, and more! We’ve also built out one of the best startup teams in India, with Senior Executives from Uber, Flipkart, Dream11, and institutions like Stanford, INSEAD, IIM, and IIT. Role Overview Lead the growth and execution of Zepto’s advertising products. You'll steer the strategy, development, launch, and optimization of ad offerings—from campaign creation to analytics and post-campaign reporting—to maximize ad ROI and user experience Key Responsibilities Define and own the product roadmap and strategy for Zepto’s Ads platform Collaborate with Engineering, Design, Data Science, Sales, and Operations to build high-impact ad solutions Design and enhance campaign management tools, dashboards, and analytics infrastructure Establish and track advertising KPIs (e.g. CPM, CTR, ROI, CAC) to drive performance. Conduct competitive benchmarking and stay ahead of digital advertising trends Lead cross-functional product delivery from ideation to execution, including GTM planning. Qualifications 5+ years in product management, with minimum 2 in ad tech or comparable roles Proven track record of building and scaling ad-tech products (e.g., programmatic, targeting, measurement). Strong analytical skills—comfortable using data to drive decisions. Excellent stakeholder management and communication abilities. Technical understanding of ad-serving systems, RTB, DSPs; familiarity with applying ML in ads Bachelor’s in CS/Engineering or related; MBA is a plus. Desired Skills Strategic thinker who can convert business goals into product solutions Proficient in ad tech stack: RTB, programmatic platforms, campaign tech Experience with data-driven experimentation Exceptional project management and leadership—able to guide engineers, designers, and analytics peers Comfortable in fast-moving, ambiguous environments Show more Show less
