Senior Position-Branding -International Business

Job Description

Job Description-Branding Position: Senior Position -Branding Department: International Business. Location : Ahmedabad Corporate Office Reports To : CEO The senior position of Manager of Branding will lead the development, execution, and management of the company’s brand strategy to enhance market presence and align with corporate objectives. This role requires a strategic thinker with a deep understanding of branding, market trends, and consumer insights. · Brand Strategy Development: Create and implement a comprehensive branding strategy that aligns with the company’s goals and vision. · Market Research: Conduct consumer and market research to identify trends, insights, and opportunities to enhance brand positioning. · Creative Direction: Oversee all branding and creative initiatives, ensuring consistency across all platforms, including packaging, advertising, and digital presence. · Cross-Functional Collaboration: Work closely with product development, sales, and QC teams to ensure brand alignment in all initiatives. · Brand Management: Monitor brand performance metrics and adapt strategies as necessary to drive growth and market share. · Campaign Development: Lead the conceptualisation and execution of branding campaigns that engage consumers and enhance brand loyalty. · Trend Analysis: Stay ahead of industry trends and competitor activities to position the brand effectively in the marketplace. Qualifications: An MBA degree in marketing or equivalent is a plus. Minimum 20+ Years of proven experience in brand management, marketing, or related roles, with leadership capabilities, preferably from the FMCG industry. Strong understanding of brand strategy, market research, and campaign management. Excellent communication, project management, and creative skills. Interested candidate can send their resume to vqthr@vadilalgroup.com Show more Show less