Senior Performance Marketing Specialist

ABOUT सादा / SAADAA

We are a direct-to-consumer (D2C) lifestyle brand. Our vision is to advocate the सादा / SAADAA way of living and make बेहतर / BETTER basics for everyone.

#RAHOSAADAA #PEHNOSAADAA

Top 1% Shopify stores in India, we have been bootstrapped and profitable with industry-leading benchmarks, we have grown from a 100 sq. ft. garage to now a 150+ people team within 4 years.

ROLE OVERVIEW

We are looking for a Senior Performance Marketing Specialist who will lead our paid marketing strategy and execution across channels, driving growth with a strong data-first approach. Ideally, you have a Computer Science background and a knack for decoding complex data to drive smarter, more efficient campaigns. You will manage large budgets, optimise funnels, and deliver measurable ROI while collaborating with creative and brand teams to keep performance and storytelling aligned.

WHAT WILL YOU BE RESPONSIBLE FOR?

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  Own and execute the performance marketing strategy across Google Ads, Meta Ads, and other paid channels.
• Plan, manage, and optimise monthly ad spends to achieve ROAS, CAC, and LTV targets.
• Develop, implement, and refine full-funnel strategies (TOFU, MOFU, BOFU).
• Build dashboards and automated reports to monitor campaign performance in real time.
• Analyse large sets of data to identify trends, insights, and new opportunities for growth.
• Collaborate with content and creative teams to develop effective ad creatives and landing pages.
• Run A/B tests on creatives, audiences, bidding strategies, and funnels.
• Stay updated with platform changes, industry trends, and new tools.
• Work closely with founders and senior stakeholders to align performance goals with business objectives.
• Mentor and guide junior performance marketers on the team.

WHO YOU ARE

• 
  8+ years of experience in performance marketing with a proven track record of managing significant budgets and delivering results.
• Bachelor’s degree in Computer Science, Engineering, or related technical discipline preferred.
• Expert-level proficiency in campaign analytics, audience segmentation, and data-driven optimisation.
• Hands-on experience with Google Ads, Meta Ads, and key performance tools (GA4, Google Tag Manager, attribution tools).
• Strong understanding of conversion funnels, pixel tracking, and attribution models.
• Excellent with Excel, SQL, or similar tools for deep data analysis.
• Strong problem-solving skills and attention to detail.
• Effective communicator who can break down complex insights for non-technical stakeholders.
• Thrives in a high-growth, fast-paced environment and loves experimenting to find what works.

WHY BE A PART OF सादा / SAADAA?

• 
  Do you feel out of place in a world full of unnecessary complexities?
• Do you find joy in little things?
• Are you an avid reader with a curiosity for understanding how things work and how we got here?
• Do you believe life is simple and people around you are focusing on the wrong things?
• Are you excited by the idea of learning new things or solving problems with the simplest solutions?

If the answer to all the above questions is yes, you are in the right place.

The world is full of unnecessary complexities, & we, as humans, do not understand the burden of unconscious consumption.

We at सादा / SAADAA believe simplicity with better basics is the way to live a fulfilling life.

WHAT DO WE OFFER?

• 
  A team of empathetic problem solvers
• Growth path to becoming a leader
• An opportunity to drive meaning with products
• A culture of continuous learning
• Freedom: freedom to explore, fail, and learn