Senior Performance Marketing Specialist

Senior Performance Marketing Specialist

Roles and Responsibilities

• Perform daily account management and optimization on

  Google Ads

  and other search platforms.
• Create and execute strategies for Campaign Structuring, Targeting, Creatives, and Paid Search initiatives to exceed client goals.

• Lead and manage a team

  , fostering their growth and planning personal development programs.
• Generate and present weekly and monthly client reports, showcasing key metrics and business growth.
• Monitor web analytics dashboards and reporting tools to identify key areas of importance.
• Communicate project development, timelines, and results to the team and management.
• Understand and stay current on

  industry trends

  , the competitive landscape, and internal product developments.
• Be accountable for Monthly/Quarterly Business Review meetings to showcase business growth.

Skills and Expertise

• Proven experience in

  Search Engine Marketing (SEM)

  and

  Paid Search (PPC)

  .
• In-depth knowledge of

  Google Ads

  (

  Search, Display, Discovery, Performance Max, UACs, Youtube Ads

  ) and

  Google Analytics

  .
• An

  analytical approach

  , a

  data-driven thought process

  , and an

  optimization mindset

  .
• Outstanding ability to

  think creatively

  , and identify and resolve problems.
• Excellent

  communication and interpersonal skills

  .
• The ability to learn new industries and apply this knowledge to achieve client goals.
• High levels of integrity, autonomy, and self-motivation.
• Excellent

  analytical, organizational, and project management skills

  .
• Experience in working independently in a fast-paced environment.

Qualifications

• A

  tech graduate or MBA

  with relevant experience.