Senior Paid Growth Manager – Web Subscriptions

Role: Senior Paid Growth Manager – Web Subscription Acquisition

This is a leadership-facing IC role.

Experience:

Employment Type:

Location:

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About the Role

Senior Growth Marketer – Web Acquisition

Meta and Google

clear, concise, and structured insights

Key Responsibilities

What You’ll Own

• End-to-end ownership of

  Meta and Google

  paid acquisition (budgeting, bidding, creatives, pacing, reporting)
• Weekly forecasting and

  daily spend pacing

  to hit subscription and CAC targets
• Optimization of the

  web funnel

  from click → trial → paid subscription
• Structured creative testing roadmap (hypothesis-driven, not ad-hoc)
• Close collaboration on

  CRO and landing page improvements

• Measurement integrity across GA4, GTM, and attribution tools
• Clear, executive-level performance updates (headlines + numbers)

What Success Looks Like in the First 90 Days

• Complete audit of Meta and Google account structure, conversion signals, and spend efficiency
• Build a reliable

  forecasting and pacing model

• Launch a repeatable creative testing framework
• Identify and address major funnel drop-offs
• Deliver measurable improvement in

  CAC and/or trial-to-paid conversion

This Role Is a Fit If You:

• Have

  7–10+ years

  of experience in paid growth for

  D2C or subscription businesses

• Have personally owned

  large monthly budgets

  on Meta and Google (six figures/month preferred)
• Are deeply comfortable with

  hands-on execution

  as an IC
• Think in

  CAC, LTV, payback, and forecast accuracy

  , not vanity metrics
• Can explain performance, risks, and decisions in

  30–60 seconds

  to senior stakeholders
• Are confident challenging platform numbers and validating attribution
• Prefer ownership and accountability over process documentation

Required Skills & Experience

• Expert-level Meta Ads and Google Ads execution
• Strong understanding of

  subscription funnels

  and conversion economics
• Forecasting, pacing, and budget control experience
• GA4 and GTM proficiency; attribution and measurement rigor
• Experience collaborating with CRO, product, and CRM teams
• Comfortable working US business hours (IST evening shift)

Nice to Have

• YouTube, affiliates, or programmatic experience
• CRO tools (VWO, Optimizely, Hotjar, Clarity)
• Subscription retention or lifecycle marketing exposure

Important Notes

• This is an

  Individual Contributor role

  , not a people-management position
• If you prefer managing teams or agencies over hands-on execution, this role is not a fit

How to Apply

three numbers

1. Largest monthly paid media budget you personally owned
2. One example where you improved CAC or CPA (with % impact)
3. One experiment you ran that improved conversion or subscription growth