Senior Marketing Associate - (Events & Masteclass)

About the Role

driven and creative Senior Associate – Event Marketing & Communications

entire event marketing funnel

natural storyteller, sharp copywriter, and growth-minded marketer

Key Responsibilities

• Manage

  end-to-end planning and execution

  of online events and masterclasses.
• Drive

  registrations and attendance

  through high-performing campaigns across:
• Email marketing
• WhatsApp broadcasts
• SMS campaigns
• In-app push notifications
• Community posts (Reddit, Quora, Telegram, etc.)
• Create

  compelling and conversion-driven communication

  across all event channels.
• Coordinate with

  internal and external stakeholders

  (speakers, partners, design, ops) to ensure seamless event execution.
• Analyze the

  event funnel performance

  (registrations → show-up → retention) and continuously optimize outcomes.
• Identify gaps and

  brainstorm creative ideas

  to improve reach and engagement.
• Manage

  post-event follow-ups

  , feedback loops, and performance reporting.

What We’re Looking For

• Exceptional

  copywriting, storytelling, and email writing

  skills — you know how to grab attention and convert it.
• Strong understanding of

  marketing funnels, audience psychology, and content performance metrics

  .

• Analytical mindset

  with the ability to derive insights from event data and translate them into action.
• A

  creative problem-solver and ideator

  who enjoys testing and learning what works.
• Hands-on experience with tools such as

  Mailchimp, Sendinblue, WebEngage, WhatsApp APIs, or CRMs

  .
• Excellent

  project management and cross-functional coordination

  skills.
• High sense of

  ownership

  — you treat every event like your own product.

Bonus Points If You Have

• Experience managing

  high-volume webinars or online workshops

  .
• Basic

  design or video editing

  skills (e.g., Canva).
• Background in

  EdTech, SaaS, or community-led growth

  .

What Success Looks Like

• You consistently

  meet or exceed registration and attendance goals

  .
• Your campaigns deliver

  strong open and click-through rates

  .
• You develop

  scalable, trackable, and repeatable event processes

  .
• You identify what

  resonates with audiences

  and double down on those strategies.