Senior Manager - Website & SEO, Airtel Business

Job Summary:

Airtel Business is seeking a dynamic and detail-oriented Digital Marketing Manager to lead and manage critical digital initiatives across three core verticals: Search Engine Optimization (SEO) & Website. This role demands a strong blend of project management skills, digital marketing expertise, stakeholder coordination, and execution focus to help drive Airtel Business’ digital transformation goals.

Key Responsibilities:

1. Organic traffic & Search Engine Optimization (SEO):

• Drive organic visits & leads across all products & segments for Airtel Business
• Lead the SEO strategy and execution for Airtel Business’ digital presence.
• Analyze organic performance and define key metrics for improving rankings and increasing organic traffic.
• Work with Product marketing and SEO agency to define the correct keyword base for focused products and work towards achieving the maximum share of that SV.
• Collaborate with the SEO agency to identify and implement on-page and off-page optimization opportunities.
• Coordinate closely with engineering, product, marketing, and business stakeholders to implement SEO recommendations effectively.
• Monitor keyword search volume (SV) and work with the agency to enhance it, driving organic growth.
• Manage the on-page blogs and off-page articles charter for boosting domain authority and capturing search volume for focused keywords.

2. Custodian for Airtel Business website

• Identify areas for improvement and enhancement on the Airtel Business website, aligned with business needs.
• Take ownership of new digital initiatives and website transformation projects across B2B services.
• Build and manage detailed project plans, form cross-functional teams (CFTs), and ensure on-time delivery.
• Drive execution by liaising with design, engineering, and product teams to implement solutions addressing business challenges.
• Coordinate with the SCM team for procurement tasks (PR/PO, RFQ, invoicing) linked to website projects and associated vendors.

3. Sales Enablement Platform (Seismic):

• Act as the platform owner for the Seismic sales enablement tool in collaboration with Sales Operations.
• Ensure that the platform’s content repository is updated, accurate, and aligned with the latest sales collateral.
• Work closely with the Seismic platform team for technical enhancements, user management, and customization.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Communications, Business, or related field. MBA preferred.
• 5 years+ of experience in digital marketing, website management, or digital project management.
• Strong understanding of SEO fundamentals and performance analytics.
• Experience working with cross-functional teams and external agencies/vendors.
• Proven ability to manage multiple projects simultaneously with a detail-oriented mindset.
• Experience working with sales enablement platforms like Seismic is a strong plus.
• Familiarity with project management tools and methodologies.
• Strong analytical, communication, and stakeholder management skills.