Senior Manager - SFE Analytics

sun pharma industries

8 - 10 years

30 - 35 Lacs

mumbai

Posted:3 weeks ago| Platform:

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Skills Required

automation data science business research mis business analytics analytical pharmacy pharma healthcare analytics stakeholder management

Work Mode

Work from Office

Job Type

Full Time

Job Description

Strategic Leadership in Pharma Analytics:
Drive the analytics roadmap aligned with India Business priorities to elevate field force performance and commercial excellence
Act as a strategic thought partner for Business Heads and NSMs to translate business needs into scalable analytical solutions
Benchmark global best practices and bring innovation to analytics models tailored for Indian pharma dynamics
Sales Force Effectiveness (SFE) Analytics:
Lead the design and continuous evolution of SFE KPIs (e.g., doctor coverage, call frequency, product prioritization, call quality)
Monitor and report on SFE metrics at territory, regional, and zonal levels for timely business interventions
Link SFE analytics to business performance by creating actionable insights and enabling coaching inputs for field leaders
Dashboards, Data Visualization & Insights Engine:
Design and maintain powerful dashboards and insight platforms for real-time monitoring of sales KPIs, field force health, and business impact
Partner with MIS/IT teams to ensure data accuracy, automation, and system stability
Support BU leadership with custom analysis, executive summaries, and visual storytelling

AI/ML & Gen AI Enablement:

Identify and develop AI/ML use cases including field force segmentation, performance prediction, incentive optimization, and call impact modeling
Pilot and scale Gen AI tools for productivity enhancement (e.g., automated call summaries, competitive insights, query bots)
Drive external partnerships and POCs with AI startups, data science firms, and technology partners for pharma-specific Gen AI solutions

Team Leadership & Collaboration:

Manage, mentor, and build capabilities of a high-performing team of data analysts and business insight specialists
Promote a culture of agility, innovation, and business alignment
Collaborate cross-functionally to ensure analytics deliverables are well-integrated into marketing campaigns, brand planning, and field force strategy. Drive external partnerships and POCs with AI startups, data science firms, and technology partners for pharma-specific Gen AI solutions

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