Senior Manager - Growth & Marketing

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About the Role

data-driven, performance-focused Senior Manager - Growth & Marketing

This is a high-impact role for someone who thrives in a fast-paced product company environment and can drive stellar performance across user acquisition, activation, retention, and re-engagement.

Key Responsibilities

• Own and manage monthly marketing budgets of ₹5 Cr+

   across platforms like Google (UAC), Meta, programmatic, affiliates, and other performance channels.
• Plan, execute, and optimize 

  performance marketing campaigns

   with a laser-sharp focus on 

  CAC, ROAS, LTV

  , and 

  payback periods

  .
• Lead strategy and execution for 

  Universal App Campaigns (UAC)

   including creative testing, keyword strategies, audience segmentation, and bidding strategies.
• Drive full-funnel growth across acquisition, activation, and retention – with constant iteration and experimentation.
• Collaborate with product, data, and content teams to optimize the 

  user journey and funnel conversion

  .
• Leverage advanced analytics and tools (GA4, Appsflyer, Firebase, etc.) to monitor performance and generate actionable insights.
• Own 

  retention marketing

   through push, in-app, SMS, and email campaigns – focused on reactivation and churn reduction.
• Continuously run A/B tests on ad creatives, landing pages, and onboarding flows to maximize campaign effectiveness.
• Build and mentor a high-performing growth team and work closely with leadership to shape long-term growth strategy.
  

Key Requirements

• 5+ years of hands-on experience

   in performance marketing/growth roles, preferably in a fast-growing 

  product-based company

  .
• Strong command over 

  UAC (Universal App Campaigns)

   – must have personally handled and scaled UAC campaigns.
• Proven ability to manage and optimize large budgets (₹5 Cr+ per month) with efficient CAC and strong ROAS.
• Deep understanding of app acquisition, cohort analysis, retention metrics, and user segmentation.
• Experience with tools like 

  Google Ads, Meta Ads Manager, Appsflyer, Firebase, GA4, CleverTap, MoEngage, Adjust

  , etc.
• Highly analytical with a test-and-learn mindset – comfortable with data and attribution modeling.
• Strong cross-functional collaboration skills – ability to work with product, tech, and creative teams.
• Excellent communication and leadership skills.
  

Preferred Qualifications

• Experience in B2C domains such as Fintech, Edtech, Gaming, or E-commerce.