Senior Manager – Business & Growth Strategy

About the Role:

We are redefining the role of a media agency. The Growth & Strategy team at iProspect doesn't just plan media; we act as business consultants to some of the largest brands in India.

We are looking for a Business Strategist —someone who understands that marketing is a function of business, not just a function of ads. You will look at P&Ls, distribution challenges, and product-market fit to craft strategies that drive tangible business growth.

Key Responsibilities:

• Business & Category Consulting:

  Go beyond the brief. Analyze the client’s category, macro-economic trends, and competitive landscape to identify where the real growth opportunity lies.

• Strategic Frameworks:

  Develop robust frameworks for Ideal Customer Profiles (ICP), Product-Market Fit (PMF), and Go-to-Market (GTM) strategies.

• Financial & Data Fluency:

  Read and interpret financial reports (Annual Reports, P&L statements) to align marketing KPIs with the client's business objectives (EBITDA, Market Share, CLTV).

• New Business Growth:

  Lead the narrative for high-stakes pitches. You will be the person who translates complex data into a compelling story that wins the room.

• Distribution & Product Strategy:

  Advise clients on gaps in their distribution or product positioning that might be hindering marketing performance.

Who Should Apply (The Ideal Profiles):

We are looking for cognitive diversity. You are a strong fit if you fall into any of these buckets:

1. The Pivot:

   Engineer + MBA with 3+ years in Tech/Product companies or PE/VC firms, looking to apply your analytical rigor to marketing strategy.

2. The Consultant:

   MBA + Experience in Big 4 / Management Consulting, used to solving complex business problems and creating C-suite presentations.

3. The Builder:

   Product Manager / Project Manager from a startup environment who understands the chaos of scaling and finding PMF.

4. The Brand Owner:

   Brand/Category Manager from a large Tech/eComm setup (Google/Amazon/Flipkart) who wants to work across multiple industries.

5. The Journey Expert:

   CRM/Digital Journey specialist who understands how data and personalization drive Customer Lifetime Value.

Skills & Competencies:

Essential (Must-Have):

• Strategic Storytelling:

  Exceptional ability to create decks and presentations. You must be able to tell a story that simplifies complexity for CXOs.

• Business Acumen:

  Ability to read a Balance Sheet/P&L and understand how businesses make money.

• Macro-Analysis:

  Proficiency in analyzing market trends, consumer behavior shifts, and regulatory environments.

• Communication:

  Articulate, confident, and capable of holding your ground in a room full of senior stakeholders.

Good-to-Have (Bonus):

• Experience with SQL or Data Visualization tools (for the Tech profile).
• Deep understanding of Unit Economics (CAC, LTV, Burn Rate) (for the VC/Startup profile).
• Understanding of AdTech/MarTech ecosystems.