Senior Manager - Brand Marketing

About the Function:

Our Marketing team are creators, helping to build and nurture some of the worlds most loved brands. We craft amazing connections with people around the world to celebrate our brands legacies and reimagine them for the world today, and into the future. Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, were celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, youll be celebrated and supported in our inclusive culture.

KNOWLEDGE & SKILLS:

• Proven record in translating consumer and customer insight into effective growth drivers
• Has an eye for design thinking and creative excellence
• Define and maintain brands positioning, ensuring alignment with the target consumer
• Brilliantly executes with immense attention to detail. Develop accurate projects priorities, schedules and execution of marketing campaigns.
• Strong Analytical skills with a keen ability to draw out insights from data
• Drives NGM thinking and principles clearly through each key strategic work stream and execution elements
• Powerful articulation and storytelling
• Strong Commercial Acumen and proven record of agility in managing performance
• Be a thought leader and collaborate efficiently with regional leads to create the strategy for our customer.
• Inspires agency partners and rallies them to effective implementation in service of the brand agenda

BEST SUITED FOR SOMEONE

• Is externally curious and anticipate trends in culture.
• Thrives in a performance-based culture
• Open to learning and unlearning and willing to take BIG bets
• Comfortable with the complexities of a digital world and strives to find opportunities
• Able to influence and inspire people towards on an agenda
• A person with great imagination and creative orientation
• Willing to experiment and learn and look for disruptive solutions in this highly competitive category
• Is able to Act decisively even under high pressure situation.

KEY AREAS OF RESPONSIBILTY

WIN THROUGH EXECUTION

• Demonstrate deep personal accountability to consistently delivering great performance.
• Demonstrates depth & rigour in the quality of work and brilliance in execution
• Lead the development, selection, and deployment of all growth drivers as a part of MBP planning backed with clear ROIs and learning plans
• Ensure flawless execution of growth drivers in collaboration with central customer marketing
• Lead all brand performance discussion in internal review meetings and influence clusters (BPMs, SNOP etc)
• Lead the brand influencer and advocacy plan development and execution in partnership with the I&A team
• Responsible for development of brand architecture, advertising architecture, packaging architecture and brand out innovation approach in consultation with the innovation team

SHAPE THE FUTURE

• Drives excellence and industry leading thinking in sphere of work
• Use personal impact and influence with all internal and external stakeholders to bring together teams in service of delivering brand''s ambition and performance.
• Invest time in building relationships with partners to constantly keep business updated with new trends and ideas that can be applied to unlock performance.
• Build and implement a pipeline of ideas that are being tested as future growth drivers. work with internal and external partners to experiment and take some risks

INSPIRE THROUGH PURPOSE

• Invest in self and lean on managers to find a connection between personal purpose and that of Diageo
• Foster team spirit and healthy competitiveness with peers
• Invest in building win relationships with COEs and cross-functional team that lead to powerful co-creation
• Part-take in leading and solving internal agendas and issues that move the organization/team forward together

INVEST IN TALENT

• Be responsible for fire-starting a knowledge sharing environment with peers to other colleagues to facilitate learning
• Be inclusive and open to diverse ideas and views
• Role model team spirit
• Lead as an example of resilience and agility in a VUCA environment

QUALIFICATION:

MBA with specialization in Marketing (tier I/ II institute)

EXPERIENCE:

Minimum 8-10 years experience in Marketing with at least 5 years experience of working with lifestyle brand/category/D2C