Senior Manager - Brand Marketing

Role: Senior Manager - Brand Marketing

Location: Mumbai / Bangalore (Hybrid)

About Emeritus & Daskalos:

Emeritus is redefining global education by making high-quality learning accessible and affordable for individuals, companies, and governments. Through partnerships with over 80 world-class universities, Emeritus delivers industry-relevant programs across formats, including short courses, degrees, and executive programs - to more than 300,000 learners across 80+ countries.

Daskalos, a strategic initiative of Emeritus, pioneers transnational education in India by helping leading global universities establish joint campuses under the evolving Indian regulatory framework. With over 15 institutions in advanced discussions, Daskalos is shaping the next chapter in global higher education.

Job Summary:

Senior Manager Brand

In this team leadership role, youll manage brand campaigns, influencer programs, content initiatives, and ATL/BTL activations to build awareness, drive student engagement, and reinforce the reputation of our partner universities in India. You&aposll collaborate cross-functionally with marketing, admissions, content, and digital teams to ensure that our brand narrative is consistent, compelling, and resonates with Indian students and parents.

Key Responsibilities:

1. Brand Strategy & Development

• Implement and maintain brand guidelines across all external and internal communications.
• Ensure brand consistency across digital, print, events, and partner communications.
• Adapt global university brand frameworks for the Indian market, balancing aspiration and authenticity.

2. Influencer Marketing

• Execute influencer marketing campaigns across YouTube, Instagram, and LinkedIn with mid-to-high authority creators.
• Manage relationships with student ambassadors and micro-influencers to organically amplify campaigns.
• Collaborate with content creators to build authentic stories around student experiences, programs, and outcomes.

3. ATL / BTL Marketing & Media Planning

• Assist in planning and manage the execution of ATL campaigns (print, outdoor, radio) for awareness building.
• Lead BTL marketing initiatives such as school/college fairs, student events, and experiential activations.
• Coordinate with media agencies for execution, vendor management, and ROI tracking.

4. Website & Digital Experience

• Manage website updates, content curation, and performance tracking in collaboration with product and tech teams.
• Ensure brand voice and storytelling is consistently reflected across digital touchpoints.
• Support SEO and UX improvements in line with student search behavior and content engagement trends.

5. Digital Brand Campaigns

• Support conceptualization and execution of digital-first brand campaigns across platforms like YouTube, Meta, and LinkedIn.
• Manage creative asset development, messaging, and performance optimization in partnership with the performance marketing team.
• Explore new formats for brand storytelling reels, short films, student stories, and interactive content.

6. Content Marketing

• Build and lead the content marketing strategy to engage prospects and build brand equity over time.
• Develop high-impact content formats: blogs, articles, newsletters, student/faculty stories, and thought leadership pieces.
• Collaborate with admissions, academic, and digital teams to ensure content aligns with student journeys and application cycles.

7. Creative/ Content Production & Agency management

• Own and oversee production of all brand assets video, copy, design, motion, and physical collateral.
• Coordinate with agencies for creative development, campaign rollout, and timely execution.
• Maintain quality control over brand content and visual identity.

8. Internal Brand & Stakeholder Alignment

• Drive internal brand onboarding for faculty, staff, and operations ensuring cultural alignment and brand advocacy.
• Equip all departments with toolkits and training to live and represent the brand consistently.

Required Qualification & Experience:

• 6+ years in brand, marketing, or creative roles ideally in education, youth brands, omni-channel (offline and online) brands with experience of targeting GenZ audience.
• First-hand experience of building brands in Indian market through brand positioning, messaging and effective customer segmentation
• Proven experience managing brand campaigns across ATL, BTL, and digital.
• Demonstrated ability to manage content marketing, storytelling, and influencer partnerships.
• Strong hold over cross-cultural communication, project management, and creative thinking skills.
• Experience in leading website development and digital brand platforms.
• Exceptional creative judgment, stakeholder leadership, and strategic thinking skills.
• Experience managing a small team is a strong plus.

Why Join Us:

Emeritus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

In Press

• https://inc42.com/buzz/edtech-startup-eruditus-fy23-revenue-crosses-inr-3000-cr-mark
• https://www.outlookbusiness.com/start-up/news/eruditus-secures-150-million-funding-for-ai-expansion-business-growth
• https://economictimes.indiatimes.com/tech/startups/edtech-unicorn-emeritus-story-now-a-harvard-business-school-case-study/articleshow/107648728.cmsfrom=mdr