Senior Manager - Brand Marketing

As a Senior Manager - Brand Marketing in the Digital Business team based in Cochin, your role will involve designing and deploying marketing strategies and plans to drive consumer insights, market analytics, and innovation. Your main goal will be to increase the consumer base, grow market share and penetration, create brand identity, and lead strategic partnerships and alliances to enhance viewership and engagement in the international region. Key Responsibilities: - Examine competition performance, analyze historic trends in brand performance, interpret changing consumer/user behavior, and study changes in the digital landscape across all markets. - Prepare performance marketing plans for specific properties and campaigns aligned with overall marketing objectives, define performance criteria and engagement types, determine budgets, and negotiate with partners for optimal costing. - Utilize PR to drive business objectives for projects and campaigns. - Translate brand goals and positioning into executable plans based on the go-to-market strategy, create marketing plans for defined target audiences, customize communication through impactful creatives, and ensure execution. - Analyze the effectiveness of brand plans and make necessary changes to align with objectives. - Monitor social media plan execution and maintain a positive brand image across all media assets, utilizing analytics to shape plans. Qualifications Required: - Post Graduate Diploma / MBA in Marketing Management - 7-12 years of experience in brand marketing Why join us Sony Pictures Networks is home to leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, and more. Our venture into the OTT space with Sony LIV and independent production venture Studio Next showcases our commitment to being a progressive content powerhouse. We offer an inclusive and equitable workplace that celebrates diversity with our "Bring Your Own Self" Philosophy, recognized as a Great Place to Work. Our accolades include being ranked among the Great Places to Work for 5 years, part of the Working Mother & Avtar Best Companies for Women in India study, and winner of multiple awards such as ET Human Capital Awards 2021 and Brandon Hall Group HCM Excellence Award for Outstanding Learning Practices. Join us in telling stories beyond the ordinary!,