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For Employers

Senior Manager

Appraise | Mobile App Growth

3 - 7 years

0 Lacs

haryana

Posted:1 month ago| Platform: Shine logo

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Skills Required

affiliate marketing ga data analysis communication skills leadership performance marketing costperlead cpl costpersale cps dv360 meta ads lead validation processes campaign optimization

Work Mode

On-site

Job Type

Full Time

Job Description

Role Overview: You are being sought to join Appraise Media as a Senior Manager Performance (CPL & CPS) in a pivotal role within the performance marketing team. Your expertise in overseeing cost-per-lead (CPL) and cost-per-sale (CPS) campaigns will be crucial for the success of the team. Key Responsibilities: - Lead and supervise campaign delivery focusing on CPL and CPS models. - Optimize performance campaigns across various web and app traffic sources. - Collaborate with publishers, affiliate partners, and internal teams to ensure the timely and high-quality delivery of leads/sales. - Analyze campaign data, address issues in real-time, and enhance ROI. - Ensure adherence to client KPIs and campaign specifications. Qualifications Required: - Minimum 3 years of experience in performance marketing, preferably in CPL/CPS. - Profound understanding of affiliate marketing, tracking tools such as GA, DV360, Meta Ads, and lead validation processes. - Demonstrated capability in managing delivery pipelines, troubleshooting low-quality leads, and refining campaigns. - Excellent communication and leadership proficiencies.,

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Senior Manager