Senior Lead - Marketing Operations

Position Description:

The Senior Lead, Marketing Operations is a strategic enabler of data-driven marketing. This role focuses on building and maintaining a high-quality sales and marketing database, ensuring data integrity, and delivering actionable insights through advanced reporting and analytics. By leveraging marketing technologies and visualization tools, this role empowers the sales and marketing team to make informed decisions and optimize performance across channels.

Roles & Responsibilities:

• Ensure the marketing databaseis built and maintained with the right accounts and individuals in our target markets
• Set standards around database health and partner with the marketing leadership team to develop strategies to improve the quality and health of our database
• Track, measure, and report on growth and account-level metrics using Power BI, or similar visualization tools.
• Build and maintain custom dashboards to monitor performance and present clear, actionable insights.
• Manage the marketing technology stack, research, and recommend additional technologies to improve lead generation and conversions
• Work closelywith other marketingteam members to assess wheretechnology and automation can be used to track top of funnel metrics.

Required Skills and Experience:

• 8-10 years of marketing operations/database management/business operations experience in the B2B software space
• Strong experience working with Salesforce CRM
• Solid analytical and data skills (SQL, Excel, BI tools) to translate data into actionable insights
• Bachelor’s degree in marketing, business, communications, or relatedfield
• Excellent command of business writingand ability to own the production of outstanding email and digital content
• High level of attention to detail and experience managingmultiple projects to successful completion simultaneously
• Comfortable working in a high-growth environment with competingpriorities among a globally dispersed team
• Understandingof United Statespublic sector and capital programmarkets highly preferred