Senior Graphic Designer

Location - Mumbai

Working days - WFO, 5 days

Overview

We are seeking a talented and experienced Graphic Designer to join our creative team. The ideal candidate will be responsible for designing impactful visuals, maintaining brand consistency, and driving rebranding initiatives across our fashion and beauty segments. This role requires strong design skills, a keen eye for detail, and the ability to collaborate effectively with cross-functional teams.

Knowledge and Skill / Qualification Requirements

• Experience: 5–8 years in graphic design with a focus on branding, campaigns, and rebranding.

• Skills:

Expertise in design software (Adobe Creative Suite: Photoshop, Illustrator, InDesign, etc.).

Strong understanding of typography, colour theory, and layout principles. Proven ability to create visually impactful designs that align with brand values.

• Creativity: A strong portfolio showcasing innovative branding and campaign work.

• Collaboration: Excellent communication and team collaboration skills.

• Time Management: Ability to manage multiple projects simultaneously and meet deadlines consistently.

• Prior experience working in fashion or beauty industries.

• Knowledge of motion graphics or basic video editing is a plus.

• Familiarity with web design and digital marketing assets.

Key Responsibilities

1. Campaign Development

• Creating Impactful Visuals: Design eye-catching images, graphics, and layouts that clearly convey campaign messages and resonate with the target audience.

• Engaging the Audience: Develop visuals that evoke emotional or intellectual connections, driving audience engagement and interaction.

• Meeting Deadlines: Deliver high-quality designs within tight deadlines to ensure timely campaign execution.

• Feedback and Improvement: Actively seek feedback and refine designs to enhance campaign effectiveness.

2. Brand Consistency, Visual Identity & Rebranding

• Brand Guidelines Implementation: Implement and update brand guidelines to establish a cohesive and modern visual identity.

• Visual Identity Creation: Design consistent brand elements, including logos, fonts, and color schemes, tailored to the fashion and beauty segments.

• Rebranding Projects: Lead the creative direction for rebranding initiatives, ensuring alignment with the brand's values and vision.

3. Collaboration

• Brainstorming & Reviews: Organize and lead brainstorming sessions and design reviews to gather diverse viewpoints and foster creativity.

• Trend Research: Stay updated on design trends and integrate innovative ideas into branding and campaign visuals.

• Team Collaboration: Share knowledge, skills, and resources to streamline workflows and improve overall team efficiency.

4. Skill Development

• Continuous Learning: Research and explore new design concepts, techniques, and tools to stay ahead in the industry.

• Mentorship: Share expertise with team members to uplift the overall quality of work and foster a collaborative environment.