Senior Executive

Position: Senior Executive - offline Marketing (Brand)

Location: Gurgaon

Role Overview:

This role will focus on ensuring consistent branding across all offline touchpoints, from bus

branding, uniform standardization to lounges, hoardings, and on-ground marketing activations. The

candidate will coordinate with vendors, manage operations alignment, and drive visibility mechanisms to

ensure the brand experience is consistently executed across locations.

What you will do:

Branding Standardization & Implementation

• Define and maintain brand consistency across buses, lounges, uniforms, and other offline

assets.

• Develop branding guidelines for offline touchpoints and ensure compliance across all

Zingbus assets.

• Work closely with vendors to execute bus branding, uniforms, and other physical branding

assets while ensuring high-quality output.

• Collaborate with the Operations team to enforce branding across buses and maintain

consistency in execution.

• Implement visibility mechanisms to track branding effectiveness and maintain

standardization.

Vendor & Operations Coordination

• Manage relationships with vendors and suppliers for printing, uniform manufacturing, and

branding execution.

• Work closely with the Operations team to ensure timely and proper implementation of

branding across locations.

• Regularly audit and assess branding quality and maintenance in buses and physical

locations.

Offline Marketing & Activations

• Plan and execute offline marketing initiatives including hoardings, transit branding, bus

stop branding, and agent activations.

• Identify and execute on-ground branding opportunities to enhance Zingbus presence across

cities.

• Work on innovative branding activations at high-footfall locations such as terminals and bus

lounges.

• Track marketing effectiveness of offline campaigns and optimize for better engagement and

ROI.

What we are looking for:

• 1-4 years of experience in brand activation, offline marketing, vendor management, or retail

branding.

• Strong understanding of offline branding execution, vendor coordination, and operations

alignment.

• Experience in on-ground activations, branding audits, and visibility tracking mechanisms.
• Ability to manage multiple projects simultaneously and work with cross-functional teams.
• Strong negotiation and relationship management skills for vendor coordination.
• Detail-oriented with a passion for brand consistency and execution excellence.