Senior Executive For Branding And Marketing

Company Description

Badruka School of Management (BSM) envisions itself as a premium business school in Hyderabad, driven by a spirit of entrepreneurship and excellence. We offer a multidisciplinary curriculum designed to prepare future leaders to impact business and foster an inclusive and sustainable society. Our curriculum integrates fundamental management courses with modules on technology, analytics, and design, alongside essential workplace skills, leadership, and entrepreneurship. BSM aims to create a school of global standards with a focus on blended learning, data, research, and instilling lifelong learning and teamwork in students. Since 1950, the Badruka Education Society, to which BSM belongs, has a reputable legacy in higher education in Hyderabad.

Role Description

This is a full-time on-site role located in Hyderabad for a Senior Executive for Branding and Marketing. The Senior Executive will be responsible for market planning, conducting market research, developing and implementing marketing strategies, and managing sales activities. The role also involves creating and executing branding initiatives to enhance the school's visibility and reputation, developing communication materials, and collaborating with various departments to support BSM's goals.

Must Have:

● Experience liaising with agencies and internal leadership to deliver brand-aligned campaigns.

● Ability to balance strategic planning with hands-on execution

Preferred:

● Master's degree from a recognised university with 3-6 years of relevant experience in Communications, Marketing, Journalism, Public Relations, or a related field.

● Excellent written and verbal communication skills

● Good interpersonal skills & team working abilities

● Experience in SEO and optimizing content for search engines

● Experience working in copywriting, advertising, creative writing roles

● Proficiency in digital communication platforms.

● Solid understanding of social media management.

● Strong organisational skills and ability to multitask on different projects

● Passion for building world-class institutions of higher education

Job Responsibilities:

● Brand Strategy & Positioning

● Campaign Management

● Content Creation & Communications

● Agency Coordination & Vendor Management

● Social Media & Online Community Engagement

● Event Marketing & Outreach Support

● Research & Analytics

Share resumes to srikanth.mahankali@bsm.edu.in