As a MarCom Senior Executive with 4-7 years of experience, your role will be pivotal in shaping the brand strategy and positioning of the institution as a top destination for management education in India. You will be responsible for crafting and implementing a long-term brand strategy and creating a distinguished Brand DNA to maintain consistency in messaging, tone, and design across all media platforms and marketing materials. Your expertise in brand strategy will be crucial in overseeing the production of brochures, videos, lookbooks, presentations, and institutional merchandise. Your primary focus will be on campaign management, where you will plan and execute multi-platform marketing campaigns across Google, Meta, social media, print, radio, and OOH. By analyzing campaign performance and optimizing for reach and engagement, you will ensure alignment with admissions cycles and program launches. Content creation and communications will also be a key aspect of your role. You will be responsible for developing compelling content for social media, website, blogs, emailers, print, radio, OOH, and PR. Additionally, you will lead the storytelling around students, alumni, faculty, and institutional achievements, managing press releases, event coverage, and internal communication effectively. Your coordination with creative, social, and media agencies will be essential in producing campaign assets and executing marketing strategies. You will evaluate vendor performance, manage budgets, and ensure timelines and brand standards are met, while liaising with photographers, videographers, designers, and event partners as needed. In the realm of social media and online community engagement, you will manage institutional social media accounts, build engagement, and grow followers through consistent and curated content. By monitoring trends, student behavior, and competitor activity, you will inform content strategies and organize interactive digital campaigns, contests, and student features to build a strong community. Your secondary skills will involve event marketing and outreach support, where you will conceptualize and promote institutional events through multi-channel marketing, create post-event content, and support outreach and admissions teams with collateral and campaign strategy. Additionally, your expertise in research and analytics will be utilized to track marketing KPIs, generate performance reports, and derive insights to improve campaign effectiveness, as well as conduct market and competitor research to refine targeting and messaging strategies. Overall, your role as a MarCom Senior Executive will require strong organizational skills, excellent written and verbal communication, good interpersonal skills, and the ability to multitask on different projects. Your passion for building world-class institutions of higher education will be a driving force in achieving the institution's marketing objectives.,
Company Description Badruka School of Management (BSM) envisions itself as a premium business school in Hyderabad, driven by a spirit of entrepreneurship and excellence. We offer a multidisciplinary curriculum designed to prepare future leaders to impact business and foster an inclusive and sustainable society. Our curriculum integrates fundamental management courses with modules on technology, analytics, and design, alongside essential workplace skills, leadership, and entrepreneurship. BSM aims to create a school of global standards with a focus on blended learning, data, research, and instilling lifelong learning and teamwork in students. Since 1950, the Badruka Education Society, to which BSM belongs, has a reputable legacy in higher education in Hyderabad. Role Description This is a full-time on-site role located in Hyderabad for a Senior Executive for Branding and Marketing. The Senior Executive will be responsible for market planning, conducting market research, developing and implementing marketing strategies, and managing sales activities. The role also involves creating and executing branding initiatives to enhance the school's visibility and reputation, developing communication materials, and collaborating with various departments to support BSM's goals. Must Have: ● Experience liaising with agencies and internal leadership to deliver brand-aligned campaigns. ● Ability to balance strategic planning with hands-on execution Preferred: ● Master's degree from a recognised university with 3-6 years of relevant experience in Communications, Marketing, Journalism, Public Relations, or a related field. ● Excellent written and verbal communication skills ● Good interpersonal skills & team working abilities ● Experience in SEO and optimizing content for search engines ● Experience working in copywriting, advertising, creative writing roles ● Proficiency in digital communication platforms. ● Solid understanding of social media management. ● Strong organisational skills and ability to multitask on different projects ● Passion for building world-class institutions of higher education Job Responsibilities: ● Brand Strategy & Positioning ● Campaign Management ● Content Creation & Communications ● Agency Coordination & Vendor Management ● Social Media & Online Community Engagement ● Event Marketing & Outreach Support ● Research & Analytics Share resumes to srikanth.mahankali@bsm.edu.in