Job
Description
Profile : Senior Digital Marketing Executive Experience : 2 to 5 Years Role Brief : Plans and executes all web, SEO/SEM, database marketing, email, social media and display advertising campaigns. Job Responsibilities : - Think through and come up with creative ideas for growth digital growth strategies for the Company and the product through digital marketing. - Present ideas, concepts, design and methodologies to relevant internal stakeholders on ways to improve Company's overall digital presence. - Look at ways to improvise on traffic to entire Group Companies web-sites, having multiple products and brands. Strong work on SEO and SEM for an effective incremental organic traffic to all web-sites with some concrete timelines. - Collaborates with internal teams to create landing pages and optimize user experience - Work and facilitate web-site development for all web-sites of the group Company. Ensure zero down time for each and every web-site. - Oversee and manage integrated payment gateways of all web-sites as the case may be. Take care of support and up time and/or any frequency based payments or subscriptions, effectively. - Manage reviews on web-sites, respond to them or seek support to revert on each and every post, as the case maybe, in a timely manner. - Manage Google Ad Campaigns on a regular basis. - Assist eCommerce Team in running Campaigns on web-sites from time to time or as directed, while adhering to allocated Budgets. - Manage all web-site domains, their subscriptions and payments, effectively. Maintain and manage their calendar. - Web links creation from web-sites to various social media pages, page management, on a regular basis. - Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). - Identifies trends and insights and optimizes spend and performance based on the insights. - Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. - Evaluate emerging technologies and propose for enhancement of services, features and support. - Assist in creation of social media posts, videos & post them too after approvals. Competencies & Skills : - Proficient in marketing research and statistical analysis - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate. - Good analytical ability, able to work with data, analyze and prepare reports - Excellent skills on MS Office and other relevant tools Education & Experience : - Graduate in Digital Marketing and/or relevant certification - Proven working experience in digital marketing - Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns. - Experience in optimizing landing pages and user funnels - Solid knowledge of website and marketing analytics tools (e.g., Google Analytics) - Working knowledge of ad serving tools. - Experience in setting up and optimizing PPC campaigns on all major search engines.
