Senior Executive - Content & Social Media

Senior Executive - Content & Social Media

ABOUT THE ROLE

Position: Senior Executive - Content & Social Media 

Place: Delhi

About us:

Founded in 2017, ON PURPOSE exists to use the power of communications to drive social change in India. It works with clients and organizations in 5 broad areas: Climate Action, Public Health, Education, Gender and Tech4Good. 

The Culture We Proudly Offer

More than words. ON PURPOSE has been at the forefront of defining what a progressive workplace looks like. Our focus on building a safe and welcoming workplace for all has led us to innovate with policies like ‘6 days of paid leave for all menstruating employees’; 12 weeks of parental leave for all non-birthing people and a fixed lunch hour that is mentioned in our signatures. We also have a team of ‘D&I Ke Gunde’ who are trained to help us challenge our biases and create a more inclusive workplace. Don’t just take our word for it - in 2024, ON PURPOSE won ‘Diversity Champion Award’ at ICCO Global Awards, ‘Best Asia-Pacific Midsize Agency to Work For’ at PRovoke Media, Best ‘Agency of the Year, Mid-Sized’ at ET Kaleido Awards and ‘Social Impact & Policy Communication Agency of the Year’ at PRMoment.in. We’ve only just begun and would love to have you part of our growing tribe of people committed to social change.

Your Roles and Responsibilities

• Develop social media campaigns through a creative content lens that drives high engagement and is reflective of the client’s brand’s voice along with defining the KPIs.
• Produce error-free content that adheres to the serviced brand by gaining conceptual knowledge and present underlying strategic thinking across social media channels and platforms.
• Using visual storytelling to create compelling narratives for collaterals across digital formats like statics, gifs, reels, videos, etc along with creation of IEC material.
• Optimizing content for SEO friendly outcome.
• Set up social media posts (language, tone, message) according to TG’s behavior. 
• Good knowledge of ecosystem mapping and analyzing social media data for insight
• Engagement with KOLs and influencers, when needed.
• Knowledge of social media marketing tools like Hootsuite, etc
• Good client servicing skills to manage stakeholders and senior management with good negotiation skills.
• Coordinating with multiple stakeholders internally like copywriters, designers, etc to drive outcome within specified time.

What You’ll Need (must haves for the role) :

• 3 to 5 years’ relevant work experience of social media in planning and managing content in a corporate or agency setting
• Bachelor’s degree in Journalism, English, Communications, or related field
• Strong customer service and project management skills
• Excellent communication, interpersonal, and negotiation skills 
• Highly organized and solution-oriented 
• Detail-oriented and able to prioritize 
• Self-starter and able to work efficiently under pressure 

What Would Be Nice to Have

• Master’s degree in Journalism, English, Communications or related field
• Experience managing large account portfolios
• Ability to integrate social media into PR plans 
• Freshly brewed coffee-making skills. But don't worry, we won't judge you for it.
•  

What You Can Expect From Us

• A safe, yet challenging work environment: As a high-growth company, our team members are regularly tasked with taking on more responsibility than you would typically get at a larger, more established organisation.

• An investment in growth and learning: We’re bringing the best of communication techniques to solve some of India’s most troubling social issues. You’ll learn and grow with us.

• A space to make your own: if you have the talent, ambition and willingness to learn, you’ll most definitely find your own space in communications that you can own and hone.

ON PURPOSE is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability.

Industry Recognition

• Best Culture of the Year - Campaign India, 2025, 2023, 2022
• Best Diversity & Inclusion Company of the Year - Campaign India, 2025, 2022 
• PR Team of the Year - Campaign India, 2025, 2022, 2021, 2020 & 2019
• Best Organisation for Women Empowerment - Women Achievers Summit, 2024, 2023, 2022 & 2021
• Championing Diversity Award - ICCO Global Awards, 2024
• Best Asia-Pacific Mid-size Agency to Work For - PRovoke Media, 2024 
• Agency of the Year, Mid-Sized, ET Kaleido Awards, 2024
• Social Impact & Policy Communication Agency of the Year - PRMoment.in, 2024 & 2023
• Fastest Growing Consultancy in India - Provoke Media, 2023
• Mid-Size Agency of the Year - Agency Reporter, 2022
• Fastest Growing & Rising Consultancy of the Year, IPRCCA, 2021 & 2020
• Agency of the Year, Rising - ET Brand Equity, Kaleido Awards, 2021 & 2020
• Diversity Campaign Winner - Women Leading Change, Campaign India 2022
• Top 5 (Small) Best Consultancies to Work With across Asia-Pacific, Provoke Media, 2022, 2020 & 2019
• PR Consultancy of the Year (Small) & Emerging Consultancy of the Year, Fulcrum Awards, 2022, 2021, 2020 & 2018

Media Handles:

• Website: http://www.onpurposeconsulting.in/
• Instagram: https://www.instagram.com/onpurposecomms/
• LinkedIn: https://www.linkedin.com/company/on-purpose-comms/
• Twitter: https://twitter.com/onpurposecomms

Interested folks are requested to share their resume and portfolio on hr@onpurposeconsulting.in