Job
Description
About Swiggy Founded in 2014, Swiggy is India’s leading tech-driven on-demand delivery platform with a vision to elevate the quality of life for the urban consumer by offering unparalleled convenience. The platform is engineered to connect millions of consumers with hundreds of thousands of restaurants and stores across 500+ cities. Our phenomenal growth has come on the back of great technology, incredible innovation and sound decision-making. About Mumbai Foodie In 2024, Swiggy joined forces with Mumbai Foodie and all its verticals (rebranded to Servd). We are creating a digital guide to the F&B scene in Hyderabad to explore and recommend, film and write about restaurant openings, events, pop-ups, collaborations and more on Instagram. Through captivating imagery and engaging narratives, Hyderabad Servd will be all about the discovery and storytelling of Hyderabad's F&B culture. What will you work on? Lead storytelling efforts by staying deeply connected to Hyderabad's dynamic food and culture scene — from hidden gems to buzzy new launches — and turning these into compelling content pieces. Collaborate closely with content leads and the larger team to shape and execute content strategies that drive growth and engagement. Write, script, and present high-quality, content for reels, posts, and other digital formats, with a strong focus on storytelling and audience resonance. Represent the brand at events, tastings, and restaurant launches, capturing insights and experiences for digital storytelling. Stay on top of trends in Hyderabad's F&B, lifestyle, and digital content to help the brand remain relevant and innovative. Edit and polish content produced by junior team members, ensuring tone, quality, and accuracy align with brand standards. Use analytics to assess performance, draw insights, and improve content output and effectiveness. Contribute to planning and maintaining the content calendar, ensuring timely and strategic content rollouts. Make independent calls on scripts with no feedback required, using sound judgment on what will perform. Support and execute collaboration requests from Swiggy, ensuring timely content delivery. Who Are We Looking For 2–4 years of proven content creation experience, ideally in lifestyle, F&B, or media-related industries. Strong on-camera presence and/or prior experience as a Host, Presenter, or Anchor — comfortable representing the brand in video content. Exceptional writing, scripting, and editorial skills, with a strong grasp of voice, narrative, and detail. A self-starter with a passion for discovering Hyderabad's ever-changing food and cultural scene. Experience with content planning, campaign execution, and working with cross-functional teams. Well-versed with content performance tools, SEO, and social media best practices. Leadership skills to guide junior creators and contribute to the editorial direction of the page. “We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the law” Show more Show less
