Job
Description
Lead storytelling efforts by staying deeply connected to Hyderabads dynamic food and culture scene from hidden gems to buzzy new launches and turning these into compelling content pieces. Collaborate closely with content leads and the larger team to shape and execute content strategies that drive growth and engagement. Write, script, and present high-quality, content for reels, posts, and other digital formats, with a strong focus on storytelling and audience resonance. Represent the brand at events, tastings, and restaurant launches, capturing insights and experiences for digital storytelling. Stay on top of trends in Hyderabads F&B, lifestyle, and digital content to help the brand remain relevant and innovative. Edit and polish content produced by junior team members, ensuring tone, quality, and accuracy align with brand standards. Use analytics to assess performance, draw insights, and improve content output and effectiveness. Contribute to planning and maintaining the content calendar, ensuring timely and strategic content rollouts. Make independent calls on scripts with no feedback required, using sound judgment on what will perform. Support and execute collaboration requests from Swiggy, ensuring timely content delivery. Who are we looking for: 2-4 years of proven content creation experience, ideally in lifestyle, F&B, or media-related industries. Strong on-camera presence and/or prior experience as a Host, Presenter, or Anchor comfortable representing the brand in video content. Exceptional writing, scripting, and editorial skills, with a strong grasp of voice, narrative, and detail. A self-starter with a passion for discovering Hyderabads ever-changing food and cultural scene. Experience with content planning, campaign execution, and working with cross-functional teams. we'll-versed with content performance tools, SEO, and social media best practices. Leadership skills to guide junior creators and contribute to the editorial direction of the page.
