Senior Executive - Content

Role Overview: As a Content Creator at Swiggy, you will have the opportunity to lead storytelling efforts by staying deeply connected to Hyderabad's dynamic food and culture scene. This includes exploring hidden gems and buzzy new launches to turn them into compelling content pieces. You will collaborate closely with content leads and the larger team to shape and execute content strategies that drive growth and engagement. Your role will involve writing, scripting, and presenting high-quality content for reels, posts, and other digital formats, with a strong focus on storytelling and audience resonance. Key Responsibilities: - Represent the brand at events, tastings, and restaurant launches to capture insights and experiences for digital storytelling. - Stay updated on trends in Hyderabad's F&B, lifestyle, and digital content to help the brand remain relevant and innovative. - Edit and polish content produced by junior team members to ensure tone, quality, and accuracy align with brand standards. - Use analytics to assess performance, draw insights, and improve content output and effectiveness. - Contribute to planning and maintaining the content calendar to ensure timely and strategic content rollouts. - Make independent calls on scripts with no feedback required, using sound judgment on what will perform best. - Support and execute collaboration requests from Swiggy, ensuring timely content delivery. Qualifications Required: - 24 years of proven content creation experience, ideally in lifestyle, F&B, or media-related industries. - Strong on-camera presence and/or prior experience as a Host, Presenter, or Anchor, comfortable representing the brand in video content. - Exceptional writing, scripting, and editorial skills, with a strong grasp of voice, narrative, and detail. - A self-starter with a passion for discovering Hyderabad's ever-changing food and cultural scene. - Experience with content planning, campaign execution, and working with cross-functional teams. - Well-versed with content performance tools, SEO, and social media best practices. - Leadership skills to guide junior creators and contribute to the editorial direction of the page.,