Senior Executive - Content

As a Content Creator for a dynamic brand in Hyderabad, your role will involve leading storytelling efforts by staying deeply connected to the city's vibrant food and culture scene. You will collaborate closely with content leads and the larger team to shape and execute content strategies that drive growth and engagement. Your responsibilities will include writing, scripting, and presenting high-quality content for various digital formats, with a strong emphasis on storytelling and audience resonance. Additionally, you will represent the brand at events, tastings, and restaurant launches, capturing insights and experiences for digital storytelling. Staying updated on trends in Hyderabad's F&B, lifestyle, and digital content will be crucial for keeping the brand relevant and innovative. You will also be responsible for editing and polishing content produced by junior team members to ensure alignment with brand standards. Using analytics to assess performance, draw insights, and improve content output will contribute to planning and maintaining the content calendar for strategic rollouts. Making independent decisions on scripts and supporting collaboration requests from Swiggy for timely content delivery are also key aspects of your role. - Lead storytelling efforts by staying connected to Hyderabad's food and culture scene - Collaborate with content leads to shape and execute content strategies - Write, script, and present high-quality content for digital formats - Represent the brand at events, tastings, and restaurant launches - Stay updated on trends in Hyderabad's F&B, lifestyle, and digital content - Edit and polish content produced by junior team members - Use analytics to assess performance and improve content output - Contribute to planning and maintaining the content calendar - Make independent calls on scripts and support collaboration requests from Swiggy Qualifications Required: - 24 years of proven content creation experience, ideally in lifestyle, F&B, or media-related industries - Strong on-camera presence and/or prior experience as a Host, Presenter, or Anchor - Exceptional writing, scripting, and editorial skills - Passion for discovering Hyderabad's food and cultural scene - Experience with content planning, campaign execution, and working with cross-functional teams - Well-versed with content performance tools, SEO, and social media best practices - Leadership skills to guide junior creators and contribute to the editorial direction of the page,