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Description
ABOUT THE COMPANY Livspace is Asiaʼs largest and fastest-growing omnichannel home interiors and renovation platform. Using its proprietary technology, Livspace provides a one-stop renovation solution for homeowners—from design to managed last mile fulfillment for all rooms in a home. The platform has organized a fragmented industry, bringing together designers, brands, manufacturers, and contractors to enable an eCommerce-like trusted, and predictable experience. The company launched operations in Bengaluru, India in 2015. Since its inception, Livspace has organized a fragmented industry, bringing together a curated community of designers, brands, manufacturers and contractors. This has resulted in an e-commercelike trusted and predictable experience for the homeowners. Livspace boasts of a community of 50000+ satisfied customers and over 2000 interior designers. The company is already the largest employer of interior designers in the country. Livspace currently serves Singapore, Malaysia, Saudi Arabia as well as 30 metro and non-metro areas in India including - Bengaluru, Chennai, Delhi, Noida, Gurgaon, Mumbai, Thane, Pune, Hyderabad, Kolkata, Ahmedabad, Kochi, Jaipur, Lucknow, Indore, Surat, Coimbatore, Mysore, Mangalore, Vizag, Vijayawada. Livspace has showcased phenomenal growth since its launch, having delivered over 125,000 rooms and selling over 7.5 million SKUs through its platform. The company also delivered 50,000 homes across all our serviceable locations. The founders - Anuj Srivastava and Ramakant Sharma are former Google and Myntra executives respectively, who are seasoned entrepreneurs and successful angel investors. Livspaceʼs leadership team combines world-class talent and entrepreneurial experience gathered at some of the best companies in the world. Livspace has raised around USD 450 million in capital from some of the top global investors including KKR, Ingka Group Investments (part of largest IKEA retailer Ingka Group), TPG Growth, Goldman Sachs, Kharis Capital, Venturi Partners, FFP (Peugeot Groupʼs Holding Company), EDBI, Bessemer Venture Partners, Jungle Ventures, Helion Ventures and UC-RNT. For more information, please visit: https://www.livspace.com/ ABOUT THE ROLE As a Senior Brand Executive at Livspace, you won't just be another cog in the wheel. You will be the bridge between our creative geniuses and our stakeholders across alliance marketing and sales teams. You would become the brand custodian for our alliance marketing and sales teams, assisting them with marketing support for offline/online partnerships and events. Not just that, you'll also be entrusted with delivering brand salience and ensuring it's all seamlessly aligned. RESPONSIBILITIES Marketing support: Assist in fine-tuning marketing strategy, briefing the creative team for marketing collaterals, delivering them for alliance partnerships and events, deep-diving into their performance data to tweak our approach. Events and BTL activation: Lead all brand marketing efforts for events and BTL activations ranging from (but not limited to) planning the nitty-gritties of the event, coordinating with agency stakeholders and third-party vendors to execution of marketing collaterals or events on the ground. Data-driven insights: Collaborate with the alliance marketing team to analyze data and metrics from the said campaigns to identify best practices and recommendations for improving impact from campaign creatives and collaterals. Creative liaison: Work closely with the creative teams to ensure that brand messaging and visuals align with affiliate marketing objectives. Brand consistency: Maintain brand consistency across affiliate marketing channels - both physical and digital - ensuring that brand guidelines are followed and that messaging remains congruent with the brand identity. Stakeholder management: Collaborate and manage stakeholders from cross-functional teams, including business, category, sales, and customer support, to ensure a unified approach to brand marketing. QUALIFICATIONS A Bachelor's degree in Marketing, Business, or related field (a post-grad diploma with work experience around creative optimization would be ideal too). Proven experience in brand, offline marketing and event management. Open to traveling to event locations for managing on-ground marketing efforts. Strong analytical skills and experience using analytic tools to measure KPIs and optimize campaigns. Meticulous eye for detail with brand consistency in creatives and data analysis for performance metrics. Outstanding communication and people skills to make sure you gel with our Livspace family and external stakeholders. Eagerness to continuously learn and adapt to industry best practices. Brownie points for familiarity with marketing automation tools and a keen understanding of copywriting or design sensibilities. Basic knowledge of the Indian home interiors landscape is a plus! A skillful juggler who can handle multiple tasks and deadlines with ease. Show more Show less
