Senior Executive / Assistant Manager - PMT

Talent Linked Consultancy

3 - 9 years

2 - 6 Lacs

Mumbai

Posted:13 hours ago| Platform:

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Skills Required

Product management Supply chain Medical affairs Brand management Pharmacy Project management Pharma marketing Healthcare Market research Life sciences

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job_Description:

Role: Senior Executive/ Assistant Manager Product Management Team

Reporting to: Senior GM Sales & Marketing

Department: Sales & Marketing

Location : Mumbai

Key Responsibilities:

1. Strategic Brand Planning

Develop and execute comprehensive brand strategies aligned with corporate objectives. Identify market opportunities and threats through detailed market analysis and competitor benchmarking.

Define clear brand positioning and messaging to differentiate the product in the marketplace.

2. Cross-Functional Collaboration

Work closely with Research & Development (R&D), Medical Affairs, Regulatory, Sales, and Supply Chain teams to ensure cohesive brand development and execution.

Coordinate with global and regional teams to adapt strategies to local market needs and regulatory requirements.

3. Marketing and Promotional Activities

Lead the creation and implementation of marketing campaigns, including digital, print, and in-person engagements, ensuring compliance with industry regulations.

Manage promotional materials and training programs for sales teams to enhance product knowledge and sales effectiveness.

4. Market Research and Analysis

Conduct ongoing market research to gather insights into customer needs, market trends, and competitor activities.

Utilize data analytics to assess brand performance and adjust strategies accordingly.

5. Lifecycle and Portfolio Management

Oversee the product lifecycle from launch through maturity, implementing strategies for brand extension and innovation.

Manage the product portfolio to maximize profitability and market share. A Pharmaceutical Brand Manager (PBM) is a pivotal role within the pharmaceutical industry, responsible for driving the success and growth of a specific drug or healthcare product. This position encompasses a blend of strategic planning, cross-functional collaboration, and market analysis to ensure the brands objectives are met effectively.

6. Compliance and Regulatory Adherence

Ensure all marketing and promotional activities adhere to ethical standards and regulatory guidelines. Collaborate with legal and regulatory teams to navigate complex healthcare compliance landscapes.

Skills and Qualifications

Bachelorus degree in Pharmacy, Life Sciences, Business, or a related field; an MBA is often preferred.

3-5 years of experience in pharmaceutical marketing or brand management. Strong analytical skills with the ability to interpret market data and trends.

Excellent communication and interpersonal skills for effective stakeholder engagement. Proficiency in project management and the ability to lead cross-functional teams.

In-depth understanding of the pharmaceutical industry, including regulatory requirements and

market dynamics.

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Talent Linked Consultancy

Human Resources Services

Talent City

11-50 Employees

11 Jobs

Key People

John Doe

CEO
Jane Smith

Chief Operating Officer
Emily Davis

Talent Acquisition Manager

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Senior Executive / Assistant Manager - PMT